Company profile - Canadian Company Capabilities

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Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.

Advanced Micro Devices Inc.

Company name(s)

Legal/Operating Name
Advanced Micro Devices Inc.
Alternate Name
AMD

Company contact information

Mailing address

1 Commerce Valley Dr. E
THORNHILL , Ontario
L3T 7X6

Location address

1 Commerce Valley Dr. E
THORNHILL, Ontario
L3T 7X6

Company Profile


WHO WE ARE

Founded in 1985, ATI Technologies Inc. (ATI), the world's
largest supplier of 3D graphics and multimedia technology,
designs, manufactures and markets innovative and award-winning
multimedia solutions and graphic components for the personal
computer, set top box and consumer electronics markets.
These products include graphics accelerators - both boards and
components - as well as communications and multimedia hardware
and software. The company's primary objective is to maintain
its leading position by continually introducing a wide range of
easy to use, technically superior products that are known for
their excellent price/performance. ATI employs more than 1700
employees worldwide, is listed on the Toronto Stock Exchange
(TSE:ATY) and the NASDAQ exchange (NASDAQ:ATYT) and is based in
two modern, 145,000 square-foot headquarters buildings on ten
acres just outside of Toronto, Ontario.

SALES, MARKETING AND SERVICE

New Product Marketing: The convergence of several technologies
is transforming the personal computer into the multi-functional
system of choice for home, office and internet use. ATI has a
number of strategies to ensure that it is developing the
hardware and software enhancements that its major OEM customers -
including all of the top 15 computer manufacturers worldwide -
need to evolve the PC into a versatile, multi-function,
multimedia worldwide web-enabled machine.

International Marketer: The firm has offices in Canada, the
United States, Germany, France, the United Kingdom, Ireland,
Barbados, Malaysia, Japan and Hong Kong and works with
distributors and resellers worldwide. ATI provides software
drivers, marketing collaterals, product manuals, packages and
technical information in more than 18 different languages. The
website is available in 8 languages.

ATI believes that long-term customer commitment is crucial to
its continued success, and that customer service and support is
as important in maintaining this commitment as is providing
affordable, leading-edge products. All retail products are
backed by a five-year warranty and supported by a knowledgeable
and responsive Customer Support team. Customer information and
problem resolution can be found via ATI's customer support
telephone line, FaxInfo, faxback services and electronic
systems, including a bulletin board service, a home page on the
WorldWide Web, an FTP site and a CompuServe forum.

POSITIONED FOR GROWTH - CREATING VALUE

ATl is the worldwide leader in the provision of graphics
acceleration hardware and software for the desktop and mobile
computer markets. The Company has achieved this position
through anticipating new tends and developing, and bringing to
market the right product at the right time and at the right
price. Operationally, ATI has the distinct advantage of
participating in both component and board market segments. ATI
is the only leading board manufacturer which participates in
both the component and board segments. Participation in the board
business gives ATl a competitive advantage by providing strong
market presence and brand-name recognition. ATI's component and
board graphics and multimedia leadership and the company's
ability to accurately recognize emerging trends and markets have
merged to lead ATI into brand new markets, such as set top boxes
for the cable industry. ATI, expert at technological
integration, has been successful in desiging all of its leading
edge technology into the smallest possible form factors and is
on target to announce its first system-on-a-chip technology.

An excellent retail reputation: ATI has an excellent reputation
at the retail level. This reputation is reinforced by the
Company's aggressive marketing strategy, which is designed to
create brand preference for its products.

Outstanding track record in research and development: ATl's
commitment to research and development has enabled the Company
to develop its current series of modular products, which will
allow users to expand and extend the performance of their
existing equipment as new features become available. Over 800
of the Company's employees are dedicated to the research and
development of hardware and software solutions.

Customized solutions for OEM customers: ATI has the ability to
offer customized solutions for its OEM customers. The Company
works in close partnership with OEMs to tailor product
development schedules to customer needs early in the design
cycle.

ATl's growth strategy will build on these strengths to expand
the Company's product offering and customer base.

ATl's growth strategy can be summarized as follows:
- maintain it's technology leadership
- commercialization of ATl's integrated chip technology;
- build it's business beyond the PC

ATl's dedication to leading-edge technology is made possible by
a strong balance sheet and established relationships with
third-party manufacturers. By using third-party manufacturers
for most products, ATI can respond to rapid changes in customer
requirements while reducing costs.

Full profile

Full profile

Henry Quan
Title:
V.P. Corporate Marketing
Area of Responsibility:
Domestic Sales & Marketing.
Telephone:
(905) 882-2600
Facsimile:
(905) 882-2620
Kathy Whyte
Title:
Manager of Security
Telephone:
(905) 882-2600
Facsimile:
(905) 882-2620
Email:
kathy.whyte@amd.com
K.Y. Ho
Title:
CEO
Telephone:
(905) 882-2600
Ext:
2601
Facsimile:
(905) 882-2620
Email:
ky@ati.com

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Country of Ownership:
Canada  
Year Established:
1985
Exporting:
Yes  
Primary Industry (NAICS):
334110 - Computer and Peripheral Equipment Manufacturing
Primary Business Activity:
Manufacturer / Processor / Producer  
Total Sales ($CDN):
$50,000,000 + 
Export Sales ($CDN):
$50,000,000 + 
Number of Employees:
1700 
Product Name:
2D, 3D, Video Graphics Accelerators
Develops, manufacturers and markets graphics accelerators,
(2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

Product Name:
Multimedia Graphics Accelerators & TV Tuner add on boards
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

Product Name:
DVD Solutions
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards and
components, as well as multimedia software and hardware for
the worldwide personal computer (PC) and Macintosh markets.

Product Name:
PCI, AGP boards and components Solutions for PC and MAC markets
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

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Alliances:

  • Sales/Marketing
  • Technology

Geographic markets:

Export experience:
  • Algeria
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Iceland
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Luxembourg
  • Montenegro
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Russian Federation
  • Serbia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States
  • Arizona
  • California
  • Connecticut
  • Florida
  • Georgia
  • Hawaii
  • Illinois
  • Iowa
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Nevada
  • New Jersey
  • New York
  • Ohio
  • Oregon
  • Pennsylvania
  • South Carolina
  • South Dakota
  • Texas
  • Utah
  • Virginia
  • Washington
Actively pursuing:
  • Argentina
  • Indonesia
  • Malaysia
  • Mexico
  • Thailand
  • Alabama
  • Alaska
  • Arkansas
  • Colorado
  • Delaware
  • District of Columbia
  • Idaho
  • Indiana
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • New Hampshire
  • New Mexico
  • North Carolina
  • North Dakota
  • Oklahoma
  • Rhode Island
  • Tennessee
  • Vermont
  • West Virginia
  • Wisconsin
  • Wyoming

top of page

Third-Party Information Liability Disclaimer

Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.

Contacts

Contact information

Henry Quan
Title:
V.P. Corporate Marketing
Area of Responsibility:
Domestic Sales & Marketing.
Telephone:
(905) 882-2600
Facsimile:
(905) 882-2620
Kathy Whyte
Title:
Manager of Security
Telephone:
(905) 882-2600
Facsimile:
(905) 882-2620
Email:
kathy.whyte@amd.com
K.Y. Ho
Title:
CEO
Telephone:
(905) 882-2600
Ext:
2601
Facsimile:
(905) 882-2620
Email:
ky@ati.com
Description

Company description

Country of Ownership:
Canada  
Year Established:
1985
Exporting:
Yes  
Primary Industry (NAICS):
334110 - Computer and Peripheral Equipment Manufacturing
Primary Business Activity:
Manufacturer / Processor / Producer  
Total Sales ($CDN):
$50,000,000 + 
Export Sales ($CDN):
$50,000,000 + 
Number of Employees:
1700 
Products, services and licensing

Product / Service / Licensing

Product Name:
2D, 3D, Video Graphics Accelerators
Develops, manufacturers and markets graphics accelerators,
(2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

Product Name:
Multimedia Graphics Accelerators & TV Tuner add on boards
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

Product Name:
DVD Solutions
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards and
components, as well as multimedia software and hardware for
the worldwide personal computer (PC) and Macintosh markets.

Product Name:
PCI, AGP boards and components Solutions for PC and MAC markets
Develops, manufacturers and markets graphics accelerators,
2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards
and components, as well as multimedia software and hardware
for the worldwide personal computer (PC) and Macintosh markets.

Market

Market profile

Alliances:

  • Sales/Marketing
  • Technology

Geographic markets:

Export experience:
  • Algeria
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Iceland
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Luxembourg
  • Montenegro
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Russian Federation
  • Serbia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States
  • Arizona
  • California
  • Connecticut
  • Florida
  • Georgia
  • Hawaii
  • Illinois
  • Iowa
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Nevada
  • New Jersey
  • New York
  • Ohio
  • Oregon
  • Pennsylvania
  • South Carolina
  • South Dakota
  • Texas
  • Utah
  • Virginia
  • Washington
Actively pursuing:
  • Argentina
  • Indonesia
  • Malaysia
  • Mexico
  • Thailand
  • Alabama
  • Alaska
  • Arkansas
  • Colorado
  • Delaware
  • District of Columbia
  • Idaho
  • Indiana
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • New Hampshire
  • New Mexico
  • North Carolina
  • North Dakota
  • Oklahoma
  • Rhode Island
  • Tennessee
  • Vermont
  • West Virginia
  • Wisconsin
  • Wyoming
Last Update Date 2016-02-24
Date Modified: