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Last Updated: 2013-05-06

Spark Training and Coaching Associates Inc.

Company information

Legal Name:   Spark Training and Coaching Associates Inc.
Operating Name:   Spark Training and Coaching Associates Inc.
Mailing Address
P.O. Box 85529
Nortown RPO
TORONTO, Ontario
M5N 0A2
Telephone: (416) 977-0200
Fax: (416) 977-0200
Website URL: 

Contact information

Caroline Williams
  Title:   Facilitator/Executive Coach
  Area of Responsibility:   Management Executive
  Telephone:   (416) 977-0200
  Ext:   2
  Fax:   (416) 977-0200
Aviva Shiff
  Title:   Facilitator
  Area of Responsibility:   Management Executive
  Telephone:   (416) 977-0200
  Ext:   1
  Fax:   (416) 977-0200


Company description

Experience corporate change with Spark Training & Coaching Associates Incorporated. We are a diversity owned business that helps individuals and teams in organizations to discover, learn and achieve their potential so that they can become more effective with less stress. We provide e-learning solutions for compliance and corporate training.

We partner with you and develop customized accelerated learning workshops, coaching programs and online training.

Discover your potential and leverage your strengths with Spark's insightful psychometric leadership and personality assessments.

Learn new skills and spark your talent with Spark's accelerated learning based corporate training programs that focus on leadership development, academic technology integration, personal effectiveness, compliance training, business and workplace etiquette. Whether you prefer classroom training or online learning, we have a solution for you. We develop customized corporate e-learning solutions to meet your business needs.

Become your best with Spark's client focused executive business coaching, academic success and life coaching programs which deliver tangible results in a supportive learning environment. Benefit from Spark’s exclusive services which include the Open Hour™, virtual interactive training and your own personal web page and resource centre. Contact us now to learn how we can spark your talent.
Country of Ownership: Canada  
Year Established: 2005
Exporting: Yes  
Primary Industry (NAICS): 611430 - Professional and Management Development Training
Alternate Industries (NAICS): 541619 - Other Management Consulting Services
611690 - All Other Schools and Instruction
Primary Business Activity: Services  
Number of Employees:


Product / Service / Licensing

Product Name: Online Business Etiquette Training
SparkTaC presents Online Business Etiquette Training! This easy, fast and effective interactive, web-based system, produced by Executive Mentoring and Coaching Inc. offers easily learned new workplace behaviours in an entertaining, rapid-learning format followed by testing for maximum retention and management accountability factors. Contact us at for a free 15 day trial!

For a video preview go ""select "Product Tour Video Introduction"

Service Name: Behavioural /Psychometric Assessments
We offer the following assessments:
- Thomas DISC
- Myers Briggs
- Human Synergetics MEPS and Leadership Impact (360)

Service Name: Business/ Workplace Etiquette
Research shows that customers will spend more money with a company whose employees demonstrate strong business manners. Business Etiquette is the hottest new proficiency that:

- ensures a competitive edge with customers;
- enhances employee loyalty;
- diminishes levels of internal politics;
- increases personal and corporate accountability and productivity;
- reduces stress in the workplace;
- encourages retention of top talent; and
- helps deliver high levels of service and customer retention

Service Name: Compliance Training - classroom or e-learning delivery
It only takes one employee to create havoc. Why take the chance? If you want to ensure that your team members understand company policies, security processes, customer service procedures or manufacturing procedures then compliance training is the answer.

Spark Training and Coaching Associates Inc. helps employers meet their due diligence by providing quality compliance and online training products for the workplace.

Training programs can be customized to address specific needs, challenges and objectives within your workplace. Customized interactive web-based training that include assessments is also available. We build accountability into the e-learning (Accessibility for Ontarians with Disabilities Act (AODA) compliant) compliance training courses so that your employees knowledge and skills will be tested The results can be transmitted to the appropriate designate to assist in the development of personal learning plans.

Service Name: Coporate Trainng Workshops
Some of the workshop we offer include:
Business Etiquette
Collaboration to Drive Results
Creative Problem Solving and Decision Making
Coaching Up - How to manage your manager
Business Networking Etiquette
Effective Meeting Facilitation
DISCover Your Working Style
Goal Setting - The Crucial Skill
Personal Branding
Performance Management
Conflict Resolution
Stress Management
The Versatile Leader
Coaching Skills for Managers and Directors
True Time Management

We also provide customized workshops. We guarantee that our custom-built workshops to be enjoyable, informative and make a significant difference to your organization. Upon request, we provide our participants certificates of completion and ongoing support that they can always count on.

Service Name: Corporate Coaching - Group Coaching
SparkTaC provides coaching to corporate teams. Corporate Coaching and Group Coaching is more and more popular among all kinds of companies. Corporate coaching improves the cooperative working ability of employees, while working for their organizational goals. These coaching practices create shared experiences among the team members, which in turn can directly lead to improvements in the office. Team members are more likely to trust each other and are better ready to function together. Corporate coaching is a catalyst for team building that helps remove impediments in the corporation’s growth and ability to meet objectives. Public sector clients and corporate clients benefit from exclusive services like the Open Hour ™. Contact us for more details.

Service Name: Executive Coaching
Executive coaching is the latest tool in the progressive corporation’s arsenal for attracting and retaining top talent in this competitive global marketplace. Top tier performance is critical and today’s leader is often without the support and objective feedback free of personal agenda and corporate politics.

Develop fast-trackers and high performing leaders. Often executives need an objective, neutral sounding board to discuss challenges, opportunities and their perspective. Our coaches allow executives and managers to step away from their day-to-day routine and effectively strategize on how they can reach beyond where they are currently.

Executive coaching is results oriented, completely confidential and can be customized to meet the unique needs of your corporation and industry.

Service Name: Leadership Developement
This complete and effective program builds upon the leadership skills of your organizations managers and supervisors. The modular curriculum is extremely flexible to meet your unique needs. The program is successful because it is current, fun and interesting.

The use of accelerated learning techniques ensures all learning styles are appealed to in an environment where your managers, supervisors and team leaders are actively involved in their own learning

The following are some of the leadership development workshops that we lead. We respect your time and can accommodate your schedule preference by customizing these workshops to be held over lunch, half days or full days.

Service Name: Lunch and Learn Seminars
Lunch and learn seminars Organizations with healthy employees have a definite business advantage over their competition. The concept is easy. How to implement improved wellness within a company can be a challenge faced by your corporate wellness committee whenever they meet to discuss Health and Safety training and implementation.

How can your Health and Safety Committee inform employees about healthy habits so that they can perform with energy and enthusiasm at work? How can you attract employees who struggle with wellness issues and workplace stress as well as those who are already health oriented? Lunch and learn sessions are a great way to provide workplace training and inform employees of healthy ways to work
and live.

Service Name: One on One Coaching
SparkTaC Coaching Services provide objective and honest developmental feedback to benefit you and your organization. In collaboration with your coach, you will focus on your aspirations, address your development needs and gain the knowledge to position yourself for advancement.

Service Name: Public Presentations
Our objective is to help you present a convincing case and persuade the decision-maker.

Prior to the presentation, our experienced graphics professionals will consult with your team to create effective demonstratives that will connect with the decision-maker. Our graphics experts specialize in encapsulating complex evidence and presenting it in easy-to-understand concepts and images. Digitally preparing exhibits and rehearsing with your team allows us to ensure the presentation is accurate and convincing. We have done this successfully in many of North America’s largest cities in recent years.

During the presentation, we'll provide support in the meeting room and work closely with your team. He will operate in the background, quietly running evidence presentation systems and displaying information on cue, so you can direct the audience’s attention to the details of the presentation.

FSC Code: U000-Educational and Training Services
U002-Personnel Testing
U004-Scientific and Management Education
U008-Training/Curriculum Development
U099-Other Education and Training Services


Technology profile

We uses e-learning software and produce Accessibility for Ontarians with Disabilities Act (AODA) compliant on-line courses. The company is a diversity owned and was established in 2005. We use e-learning authoring tools to provide compliance training to corporate clients.

Market profile


  • Financial
  • Sales/Marketing

Industry sector market interests:

  • Service Industry


Sector information

Classification codes

Dun and Bradstreet Number:
243227134 +

Unique applications:

Online Business Etiquette Training
AODA compliant e-learning applications
Customized on-line courses.

Key / Major clients:

Eloqua, Pepsi Bottling Group, George Brown College, Co-Operators, Verity International, CIT Tours, Ray Johnson and Associates Inc. Insurance and Financial Services , Rand Research, Focus on Fitness, Berdugo Financial, SohoWebChefs,Christie Ossington Neighbourhood Centre,Ve'ahavta, Higher Education, Diego, H. H. Angus, Sykes, Amnesty Canada


“Aviva Shiff, a Certified Training and Etiquette Consultant, has become a frequent, popular and valued guest speaker here at Verity International. We are a nationwide Career Management and Organization Consulting firm. At our request she tailored one of her seminars, Building Business Relationships to Enhance Your Success to best supplement the coaching we provide our clients on networking as a prime job search methodology. Her professional yet warm demeanor in itself serves as a model to be emulated, and this, along with her polished facilitation and “take away” materials, continue to earn rave reviews from our clients.

Based on our experience we would unhesitatingly recommend Aviva and Spark Training and Coaching Associates as excellent sources of training in Business Etiquette and related fields.”

-W. Allan Methven
Vice President, Verity International Limited Toronto, Ontario

"If you do not know where you are going any road will do. Coaching has helped me to define where I want to go and how I want to get there.

It has helped me gain insight in both my private and professional lives so I can achieve what matters most to me."

-Carolyn Henderson
IT Services Manager, Toronto

"Thanks to personal coaching I'm finally starting to knock down my self-imposed barriers and allowing myself to be open to the ever expanding opportunities that present themselves. I find my personality and character evolving constantly so that each day I'm closer to becoming the person I know I can be."
-D. Ascenzi
Manager Compagnia Italiana Tourismo Tours

Thank you so much for the “leadership discovery journey” you took me through. It has helped me enormously!

Gaining a better understanding of my strengths and opportunities has improved my confidence as a leader and it has helped me determine where I want to grow from here.

What I appreciate most about working with you is the fact that you really seem to understand my business needs and that you tailor the tools we use accordingly. So at the end of the day, I feel really clear about what I need to do to achieve my management objectives.

I am very excited about the other programs you have to offer and I can see you becoming a valuable resource to me and my team in our pursuit of excellence. In the immediate term, I am really looking forward to your business etiquette course - which I think will provide very practical insights into how we can strengthen our relationships and interactions with our clients.

Thanks again for your incredible insights, effort, and attention to detail. I look forward to working together in the future.

-Lee Rand
President, Rand Research Corporation, Toronto

I highly recommend Spark Training. I saw immediate results. My Clients are happier. My associates love the structure and the payback was instant. This is the best money I ever invested in my personal business."
-Reh Bhanji
CFP - Desjardins Financial Security


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