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Last Updated: 2013-01-24

Balance Media Limited

Company information

Logo  
 
Legal Name:   Balance Media Limited
Operating Name:   Balance Media Limited
 
Mailing Address
305 - 9664 - 106 Ave NW
EDMONTON, Alberta
T5H 0N4
Location Address
305 - 9664 - 106 Ave NW
EDMONTON, Alberta
T5H 0N4
 
Telephone: (780) 989-0606
Fax: (780) 665-7076
Email: inbox@balancemedia.com
Website URL: http://www.balancemedia.com 
 
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Contact information

 
Andrea Bell
  Title:   Projects Director
  Area of Responsibility:   Management Executive
  Telephone:   (780) 989-0606
 
 
Adam Jevne
  Title:   Managing Partner
  Area of Responsibility:   Management Executive
  Telephone:   (780) 989-0606
 

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Company description

 
Balance designs and implements the technology that fuels corporate websites, intranets, e-commerce sites and enterprise-level systems. By asking the right questions and digging out the real issues, we combine strategy, interactive elements and technology to give your company wings.

Our areas of focus are:

Strategy
Digital media and technology are powerful tools in a company’s strategic planning toolbox. Balance helps organizations assess their need for web technologies. Visioning, developing online strategies to roll into strategic plans, and determining the right resources are parts of this process. Strategy bubbles to the top after we’ve gone through staff interviews, benchmarking and other related practices.

Creative
Great design tells a story. It informs, it’s easy to use, and engages your audience. You’ll find elements of this philosophy in the best online communities, websites, intranets, and email campaigns.

Technology
Behind the scenes, technology is the puppet-master that makes the best ideas come to life. It’s the tools that allow people to personalize their homepage, message their friends or colleagues, comment on a photo, contribute to a company discussion forum, or be notified when content has been updated. When technology works, content management systems are actually easy to use, websites and e-commerce sites actually deliver traffic from search engines, and company intranets actually make employees more efficient.  
Exporting: Yes  
Primary Industry (NAICS): 541510 - Computer Systems Design and Related Services
Primary Business Activity: Services  

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Product / Service / Licensing

 
Service Name: Application Development & Consulting
 
Technology is here to solve problems. At Balance, we use technology as blocks to build better products and experiences.

Examples of technology implementations that we bring to the table include:

- Content Management Systems: Implementing a user-friendly CMS gives you control over your website and also saves employees time and frustration.

- E-commerce Sites: Our objective is to make your online store as intuitive and easy to use as possible—creating an environment ripe for increasing your revenue.

- Intranets / Extranets / Knowledge Centres: Connecting your employees or customer base enables companies to be more productive.

- Online Communities / Social Media: A foundation of solid technology lets the creativity of your online project take centre-stage.

- Workflow Support: Authors, administrators, editors, publishers…who owns this content anyways? A large-scale project will benefit from early workflow planning and support.

- Asset Management: Instead of keeping a stale, unusable server full of documents and images, turn them in to a living, interactive and usable resource for staff. To easily manage resources like images, documents, files and video.

- Feeds: Got two or more systems that don’t “talk” right now? Integration with information from other systems can add great functionality and improve the user experience. This could be as basic as an RSS feed or as complex as developing interfaces between legacy systems.

 
Service Name: Creative Services
 
Balance’s Creative service offering includes:

- Website Design and Development: Well-designed websites that are the online extension of your brand, and are easy to navigate. No design for the sake of design, just smart, intuitive and knock your socks off good-looking.

- Portal Development / Online Communities: When you’re bringing together a lot of information, site organization, design and layout are extra important to ensure the site is friendly and usable.

- Email Campaigns: Purchase reminders, holiday advertising, promotional campaigns, loyalty emails… self managed email campaigns. We help set you up, and you’re off to the races on your own.

- Interface Design: If you’ve got a project already on the go but it needs an attractive interface, Balance will work with your team to develop a design and page layout that will get the results your project needs.

- Banner Ads: A great addition to a portal, web design, or as part of a marketing effort in combination with email campaigns.

- Content Creation / Copywriting: Our team creates intelligent, well-written content that is a true expression of what you do.

 
Service Name: Interactive Strategy
 
Strategy is the starting point for any project, and often it is a project in and of itself. Balance is experienced in assessing a need for technology as part of any upcoming project. Organizations unsure how to address a particular issue, or looking to explore opportunities for implementation of a system, engage Balance to help better define requirements. Our outside perspective challenges assumptions, is free of internal ‘politicking’ and seeks to understand the true needs of the organization.

Examples of Balance strategy projects include:

- Visioning: Many companies / organizations know they need to move their marketing efforts online, but are unsure what they need, or how to get the ball rolling. Balance will work with your team to define a set of deliverables that fit with your goals and budget.

- Assessments: Could your company improve process or functionality through web-based technology? Whether it be an e-newsletter / online marketing campaign, intranet, website or extranet, a Balance assessment will tell you if how a digital strategy will help your bottom line.

- RFP Development: Instead of tying up internal resources with attempts to create a comprehensive RFP document, look to us to help you through the process. Among other tasks, we interview project stakeholders, benchmark and look for ways to define a better project for your organization.

- Technology and Strategic Planning: If you already have a vision in place, engage Balance to help define project details, timeframes and resources. Bring us in at the annual / strategic planning level.

- Analysis of Website Traffic: what does your traffic say about the performance of your online sites?

The end-result of strategy is a solid plan going forward. The dark ages are over: get ready to shine.

 

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