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Last Updated: 2013-11-21

Spongelab Interactive

Company information

Legal Name:   Spongelab Interactive
Operating Name:   Spongelab Interactive
Mailing Address
201-590 King St W
TORONTO, Ontario
M5V 1M3
Location Address
201-590 King St W
TORONTO, Ontario
M5V 1M3
Telephone: (416) 703-9753
Ext: 240
Fax: (416) 703-5733
Website URL: 

Contact information

Jeremy Friedberg
  Title:   Partner/Associate
  Telephone:   (416) 703-9753
  Fax:   (416) 703-5733


Company description

Founded in 2007, Spongelab Interactive is a leader in advancing the integration of cutting edge technologies for teaching and learning purposes. Their mission is to educate students in the sciences by building content-rich immersive teaching tools designed around discovery-based learning that are accessible to educators and learners at school, at home and in the general public. Spongelab Interactive builds their own products and offers custom production services for the global education community. Their unique approach around integrating educational design with advance web & gaming technology is planting the seeds for continued innovation of advanced communication and education products. Spongelab is based in Toronto, Ontario, Canada.

We strive to inspire a generation of learners passionate about the world around them! In our immersive learning approach, we employ unique educational strategies, using 3D environments and game-based learning, integrated with intelligent feedback, and asset-integrated assessment. Our expertise in scientific content and educational methods, provides exclusive consulting, design, and production services for all learning communities  
Country of Ownership: Canada  
Year Established: 2007
Exporting: Yes  
Primary Industry (NAICS): 511210 - Software Publishers
Alternate Industries (NAICS): 541430 - Graphic Design Services
541510 - Computer Systems Design and Related Services
611710 - Educational Support Services
Primary Business Activity: Services  


Product / Service / Licensing

Product Name: Genomics Digital Lab
Genomics Digital Lab is an integrated series of interactive games, animations and case-studies that connects several areas of biology in a topical and relevant way. It’s built around the story of energy, how plans use it, and the flow of that energy from the plant to the cell. Designed around a discovery-based and inquiry-based approach, users have to figure out how to make a dying plant survive, interact with the major cellular organelle, “play” the biochemical systems that run the cell and discover the connections to our food, fuel, and the amazing abilities of plants. With integrated formative and summative assessment tools and class management tools, Genomics Digital Lab provides meaningful assessment, and is designed to captivate and engage learners, from high-school grades 7 to 12, through an integrated understanding of biological processes, while promoting higher-order thinking skills in a fun and entertaining format.
But why should you care about plants? Plants are the foundation for life on earth. The air we breath, the food we eat, and the gas in our cars - all come from plants!

Your mission is to save our dying plant!

Inside the lab you will be able to alter the environment (air, light & soil), and venture within the three main organelles to figure out the best conditions needed for our plant to survive and thrive.

GDL: Plant Cells is an amazing tool to help begin talking about plants and why they are so important to us. It is an interactive laboratory that allows students to alter the environment around a plant, zoom in and out of the major plant cell organelles, and use what they learn to figure out how to make the dying plant survive and thrive. The software is divided into three modules allowing you to learn from the perspective of the mitochondria, chloroplast or nucleus, while at the same time, reinforcing the "Genomic" concept that organelles are linked and dependant on each other. GDL plant cells is great for everyone, but the accompanying teaching assets are geared for students grades 7 to 12.


Product Name: History of Biology
History of Biology – NEW - An online science scavenger hunt game!

Learn about the history of biology, people and events, and the impact discoveries have had on society, ethics, politics and culture, then and now - through a fun, interactive scavenger hunt!
Become a science assistant and navigate through a labyrinth of clues, objects, and internet sites to figure out why Dr. Shyre, a renowned scientist, has disappeared.

Hidden among the real historical events in biology, find clues and unlock puzzles to find the secrets of his most important and controversial research ever.

Complete missions by researching the lives and scientific discoveries of over 20 scientists. Progress through a rich story-line that parallels the scientific timeline of discovery to uncover the secret research of the game's main character Dr. Walden A. Shyre!.

Learn about cell theory, microscopes, classification, evolution, mechanisms of heredity, the central dogma of genetics, the genomics revolution and where biological science is heading in the near future in a fun, yet challenging interactive environment.

Game Trailer:
Game Website:

Product Name: Spongelab Biology
Spongelab Biology is an award winning, integrated on-line learning environment where users experience the world of biology through immersive discovery-based learning. The system is built around captivating game-based learning content monitored by a custom temporal assessment system that provides meaningful feedback to administrators, teachers, and students.


Product Name: Transcription Hero
Transcription Hero is an educational game where you get to play the role of RNA Polymerase! Travel down the rails of a DNA sequence, try to transcribe the gene without causing too many mutations, and race against native RNA Polymerase... all while listening to your favourite tunes!





Market profile


  • Sales/Marketing

Geographic markets:

Export experience:
  • United Kingdom
  • United States
Actively pursuing:
  • Brazil
  • China
  • Japan
  • Mexico


Sector information

Key / Major clients:

Please contact us for a list of clients

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