Dernière mise à jour : 2012-09-17

Macadamian Usability

Information sur l'entreprise

Dénomination sociale :   Macadamian Technologies
Nom commercial :   Macadamian Usability
Adresse postale 165, rue Wellington GATINEAU, Québec J8X 2J3	Adresse civique 165, rue Wellington GATINEAU, Québec J8X 2J3
Téléphone : (819) 772-0300
Télécopieur : (819) 776-5894
Courrier électronique : design@macadamian.com
Site Web : http://www.macadamian-usability.com

Information sur les personnes-ressources

Lorraine Chapman
	Titre :   Director of Research
	Domaine de responsabilité :   Recherche/développement/ingénierie
	Téléphone :   (819) 772-0300
	Poste :   193
	Télécopieur :   (819) 776-5894
	Courrier électronique :   lorraine@macadamian.com
Scott Plewes
	Titre :   Vice President User Experience
	Domaine de responsabilité :   Recherche/développement/ingénierie
	Téléphone :   (613) 219-1040
	Courrier électronique :   scott@macadamian.com
Jennifer Fraser
	Titre :   Director of Design
	Domaine de responsabilité :   Recherche/développement/ingénierie
	Téléphone :   (819) 772-0300
	Poste :   128
	Télécopieur :   (819) 776-5894
	Courrier électronique :   jennifer.fraser@macadamian.com

Description de l'entreprise

Macadamian Usability: La technologie en toute convivialité Macadamian Usability est une société-conseil canadienne spécialisée dans le design d’utilisabilité, les facteurs humains et les services de recherche. Notre entreprise offre les services suivants: • évaluation de sites Web selon les lignes directrices de la Normalisation des sites Web, • design de logiciels et d’applications Web pour l’accessibilité et l’utilisabilité, • formation au design centré sur l’utilisateur (DCU) ainsi qu’aux techniques des tests d’utilisabilité, • identification quantitative des besoins des citoyens utilisant votre service Gouvernement en direct. (GED) Nous nous ferons un plaisir de vous accueillir à notre stand où vous pourrez découvrir le design centré sur l’utilisateur (DCU). Venez apprécier les multiples façons qui vous aideront à obtenir rapidement et selon vos budgets la satisfaction totale de vos clients/utilisateurs/citoyens.
Pays propriétaire :	Canada
Année d'établissement :	2001
Exportation :	Oui
Industrie primaire (SCIAN) :	541910 - Études de marché et sondages d'opinion
Autres industries (SCIAN) :	517910 - Autres services de télécommunications 519130 - Édition et radiodiffusion par Internet et sites portails de recherche 541430 - Services de design graphique 541490 - Autres services spécialisés de design 541720 - Recherche et développement, en sciences humaines et en sciences sociales 541990 - Tous les autres services professionnels, scientifiques et techniques 561420 - Centres d'appels téléphoniques 611420 - Formation en informatique 611690 - Tous les autres établissements d'enseignement et de formation
Activité principale de l'entreprise :	Services
Total des ventes ($CAN) :	10 000 000 $ à 24 999 999 $
Nombre d'employés :	200

Produit / Service / Licence

Nom du produit :	Usability Training
Our usability training courses are geared for the busy professional who wants to learn highly valued skills and knowledge so you can deliver more usable and accessible products. We offer training in Usability Testing, Web App design, Accessibility Testing and Accessibility Design
Nom du service :	Accessibility Design
Nom du service :	CLF and Web Guidelines
CLF and Web, Accessibility guidelines and standards are an extremely effective tool for the development of consistent websites, web apps or desktop software applications. Standards and guidelines will provide a consistent, predictable experience for the end user, reducing the need for training, support and re-design. Expert user interface design skills and a comprehensive understanding of user interface design principles drives our approach. It focuses on ensuring that new or evolving user interface guidelines can be pragmatically integrated into your existing software development processes. Combined with other proven user centered design techniques, guidelines will help deliver a high quality user interface and effective end user experience.
Nom du service :	Focus Groups
Nom du service :	Graphics Design
Nom du service :	Human Factors - Human Reliability
Business-critical systems spend significant amounts of time considering hardware and software reliability, developing disaster recovery and contingency plans. One of the often neglected components in the system is the human and their ability to both cause and deal with problems. Maskery’s human reliability assessment process is geared to assessing the potential
Nom du service :	Information Architecture
Nom du service :	Market Research
With a positive product opportunity analysis completed, Maskery will complete one or more market research activities targeted at validating the possible market opportunity. The research techniques may include focus groups, one-on-one interviews (face-to-face or remote), questionnaires or surveys. The goal of the activities is to answer the following questions: - Is the problem as defined by the team, perceived to be a problem by the potential customer? If not, is there a related problem that could still be addressed by the product idea? - Is the problem serious enough that a potential customer would want to do something about it? If so, would they buy a product to deal with the problem? - What barriers to the acceptance of the product idea might exist in the potential market? - Is this a direct sales market or a channel market? If so, what’s the value proposition for the channel(s)?
Nom du service :	On-line Surveys
Nom du service :	Public Opinion Research
Nom du service :	Success Metrics Definition
One of the keys to successful technology projects is the ability to define measurable targets that if met, will result in a success. These success metrics need to be business-focused yet technology independent and they need to encompass all aspects of the system – the hardware, software and human performance. This requires a task-driven, system performance orientation that can be directly linked to the delivery of the organisation’s strategic plan. Complementary to organizational success monitoring programs such as the Balance Scorecard, Maskery’s flavor of success metrics includes the human aspects of system performance to ensure no surprises when a system goes live or product is sold.
Nom du service :	Usability Assessment
A quick way to evaluate the usability of software, hardware and website designs at any stage of their development is to have our experts evaluate the user interface for you. Our analysis identifies possible usability problems and recommends priorities for re-design based on solid design principles and user interface standards appropriate to the intended target market and user population. Remarkably, a usability evaluation will catch between 60 – 75% of the usability problems that will be experienced by users when the product is released. Usability evaluations combined with usability testing are effective methods for capturing all types of usability problems, including naïve user problems.
Nom du service :	Usability Design
UI design is one of the key functions of successful Human Interaction Engineering. Our high level UI design enables you to de-risk the core of your products User Interface. While detailed UI design is necessary and important, the initial foundation of delivering business value through the User Interface lies in the High Level UI Design. Creating the fundamental flows, structure and UI elements and their relationships provides the basis realizing an effective and efficient product. Our skills and expert knowledge in this area will enable you realize that value.
Nom du service :	Usability Testing
Usability testing puts your users in the driver’s seat to test drive your product or website as they would typically use it. Intended users of the product or website are asked to complete a series of tasks and the product is evaluated based on how successful users are in effectively using the product. This technique identifies potential obstacles for users based on performance rather than opinion and helps target design improvements to increase the effectiveness of your product. Usability testing can be used at any stage of development, including existing products and websites.
Nom du service :	Usability Walkthrough
Testing your product or website with potential users early in development can save needless churn and eliminate unnecessary features that cost time and money to deliver. A usability walkthrough uses preliminary design concepts to ‘walk’ users through typical tasks and uncovers conflicts with the proposed design and how users would expect to use it. A usability walkthrough can also identify high-value features that should be part of the product in time to include them in the current development cycle. Usability walkthroughs can be completed with paper prototypes or screen-based designs before coding begins, so there is no delay in the development cycle to complete the test and test results can be incorporated into the code plan.
Nom du service :	Web Design
Code CFA :	AJ00-Science et technologie - généralités AZ00-Recherche-développement - autres D316-Services de gestion de réseaux de télécommunications R001-Services de préparation de cahiers des charges R007-Services d'ingénierie des systèmes R014-Etudes de recherche opérationnelle et études d'analyse quantitative R015-Simulation R019-Autres services professionnels U008-Établissement de programmes scolaires/de formation

Profil technologique

Macadamian Usability : La technologie en toute convivialité
Macadamian Usability est une société-conseil canadienne spécialisée dans le design d’utilisabilité, les facteurs humains et les services de recherche. Notre entreprise offre les services suivants:
• évaluation de sites Web selon les lignes directrices de la Normalisation des sites Web,
• design de logiciels et d’applications Web pour l’accessibilité et l’utilisabilité,
• formation au design centré sur l’utilisateur (DCU) ainsi qu’aux techniques des tests d’utilisabilité,
• identification quantitative des besoins des citoyens utilisant votre service Gouvernement en direct. (GED)
Nous nous ferons un plaisir de vous accueillir à notre stand où vous pourrez découvrir le design centré sur l’utilisateur (DCU). Venez apprécier les multiples façons qui vous aideront à obtenir rapidement et selon vos budgets la satisfaction totale de vos clients/utilisateurs/citoyens.

Profil de marché

Alliances :

• Financier
• Ventes / marketing
• Technologie

Secteurs industriels d'intérêt :

• Produits de consommation
• Technologies de l'information et télécommunications
• Transports
• Appareils électriques

Marchés géographiques :

Expérience en exportation :

• États-Unis

Recherche active de marchés :

• France
• Royaume-Uni

Renseignements sectoriels

Répartition des employés

2

Demande unique :

Macadamian Usability provides project-based and product-based usability design services, public opinion research services and user centered design training to web developers, product managers, public sector, hardware device and telecom network companies. In fact, all companies and organizations providing business process technology solutions with a need to successfully reach and positively service a human user.

human interaction engineering ...
can be used to engineer the customer experience and de-risk new product and service introduction

Macadamian Usability customer and the product/service, but applies usability principles to enrich the entire product experience.

Clients clés / principaux clients :

CBC - Canadian Broadcasting Corporation
Canada Border Services Agency
Corrections Services Canada
EDC - Export Development Canada
Library of Parliament
Ontario Government
Carleton University
Health Canada
NRC - National Research Council Canada
NRCan - Natural Resources Canada
Industry Canada
House of Commons
Library & Archives Canada
Environment Canada
Human Resources and Skills Development
Canada Revenue Agency
Canadian Institute for Health Information
Nortel Networks
Staples - Business Depot

Témoignage :

“Thanks to Maskery, the user interface of our network management software sets us apart from competitors. Customers view our software interface as extremely user friendly and likely to reduce human error – both high-value differentiators that Maskery helped build into our products."
Sergio Pellizzari
Chief Technology Officer
Nakina Systems


“With Maskery’s expertise, we aligned the ergonomics and feature functionality of our product design with our customer needs. And our package stands out on the shelf, clearly communicating to customers how our product will solve their problem. The ROI benefits from our experience with Maskery are clear and proven.”
Tom Johnson
VP Business Development
Guardian Mobility


“Maskery’s improvements to our software interface design allowed us to engage a broader range of business users, beyond IT professionals. This advantage continues to elude many of our competitors. Plus, Maskery reduced our time to market for this feature by more than 50%."
Paul Haskins
VP Product
TrueContext