Dernière mise à jour : 2012-02-09

Panoptika Inc.

Information sur l'entreprise

Dénomination sociale :   Panoptika Inc.
Nom commercial :   Panoptika Inc.
Adresse postale 380 Strathmore Blvd TORONTO, Ontario M4C 1N3	Adresse civique 380 Strathmore Blvd TORONTO, Ontario M4C 1N3
Téléphone : (416) 462-0129
Téléphone sans frais : 1-866-350-9825
Télécopieur : (416) 462-0191
Courrier électronique : info@panoptika.ca
Site Web : http://www.panoptika.ca

Information sur les personnes-ressources

Steve Willson
	Titre :   Associé
	Domaine de responsabilité :   Gestion
	Téléphone :   (416) 462-0129
	Télécopieur :   (416) 462-0191
	Courrier électronique :   steve@panoptika.ca
Megann Willson
	Titre :   Associée
	Domaine de responsabilité :   Gestion
	Téléphone :   (416) 462-0129
	Télécopieur :   (416) 462-0191
	Courrier électronique :   megann@panoptika.ca

Description de l'entreprise

<b>About Panoptika</b> Now in its 10th year, Panoptika was founded by Megann and Steve Willson to help their clients get a better handle on what their customers were thinking, and why. Panoptika means “seeing everything”, because we believe that no research project is an island—and that better recommendations grow out of starting with a rich context. We use this concept to make sure clients are using all the tools at their disposal to optimize their offerings. What sets us apart is the dedication we have to improving our clients’ ability to succeed in their chosen market. By using advanced techniques in our Qualitative projects we get past the obvious and into the richness beyond. Our respondents frequently comment on the positive aspects of their time spent with us. At the end of the day the results will reflect the positive experience. <b>The Panoptika Process</b> We start by listening to you, the client. As surprising as that might seem, we start with no preconceived notions regarding what you currently know, what your current market situation is, or where you want to go with your business. In other words, we don’t sell you a solution just because it’s what we do! By listening to you talk about your business, your vision and your frustrations; and probing for clarity and completeness, we can give you carefully considered suggestions as to how we believe Panoptika can help you move forward. <b>What we do</b> Panoptika seeks to facilitate you understanding your market and your customers. We do this in any number of ways: Qualitative Market Research – Focus groups or individual interviews with individuals we both agree are important to your market. Customer User Group Facilitation – We apply our Moderating and Facilitating skills to help you get more out of your routine customer interactions. Quantitative Market Research – Surveys to develop statistical understanding of your market, and develop data to help you track or forecast your market. Consulting – Everything that doesn’t fall into the prior categories. Reports based on primary and secondary information, advising you in areas where we have experience and you don’t, working with you on a temporary basis to help you meet deadlines. Training – Helping your internal staff understand the role of customer understanding in their day-to-day operation. Whatever we do, we do it in the light of “Seeing Everything”, not working in a project vacuum.
Pays propriétaire :	Canada
Année d'établissement :	1998
Exportation :	Oui
Industrie primaire (SCIAN) :	541910 - Études de marché et sondages d'opinion
Autres industries (SCIAN) :	541611 - Services de conseils en gestion administrative et générale 541619 - Autres services de conseils en gestion
Activité principale de l'entreprise :	Services
Total des ventes ($CAN) :	200 000 $ à 499 999 $
Total des exportations ($CAN) :	1 $ à 99 999 $
Nombre d'employés :	2

Produit / Service / Licence

Nom du service :	Consulting
The partners in Panoptika use their Facilitation and Moderation skills to help their customers develop better Customer Understanding. Our extensive toolkit of new and established methods are brought to bear on your project in a customized way. We listen to you before we start, because we don't have one solution to all your issues. Whatever the best solution is...we'll recommend it!
Nom du service :	Facilitation
Facilitation of Internal and External meetings, in a way that uses creativity, critical thinking, ideation and fun.
Nom du service :	Market Research
Panoptika seeks to facilitate you understanding your market and your customers. We do this in any number of ways: Qualitative Market Research – Focus groups or individual interviews with individuals we both agree are important to your market. Customer User Group Facilitation – We apply our Moderating and Facilitating skills to help you get more out of your routine customer interactions. Quantitative Market Research – Surveys to develop statistical understanding of your market, and develop data to help you track or forecast your market.
Code CFA :	B503-Études médicales et sanitaires B509-Autres études et analyses R000-Services professionnels, administratifs et de soutien à la gestion R014-Etudes de recherche opérationnelle et études d'analyse quantitative R019-Autres services professionnels R100-Services de renseignement R121-Études d'évaluation de programmes

Profil de marché

Secteurs industriels d'intérêt :

• Industries de services

Renseignements sectoriels

Clients clés / principaux clients :

Our client list is confidential, but we have worked in Pharmaceutical, Healthcare, Technology, B2B and B2C markets.