Dernière mise à jour : 2013-03-12

Edge Business Strategies

Information sur l'entreprise

Dénomination sociale :   Edge Business Strategies
Nom commercial :   Edge Business Strategies
Adresse postale 2-1248 Pembina Hwy WINNIPEG, Manitoba R3T 2B1	Adresse civique 2-1248 Pembina Hwy WINNIPEG, Manitoba R3T 2B1
Téléphone : (204) 772-4061
Télécopieur : (204) 735-2354
Courrier électronique : info@edgebiz.ca
Site Web : http://www.edgebusinessstrategies.com

Information sur les personnes-ressources

Robert Mensies
	Titre :   Propriétaire
	Téléphone :   (204) 772-4061
	Télécopieur :   (204) 735-2354
	Courrier électronique :   robert@edgebusinessstrategies.com
Elizabeth Mitchell
	Titre :   Directrice
	Téléphone :   (204) 772-4061
	Télécopieur :   (204) 735-2354
	Courrier électronique :   elizabeth@edgebusinessstrategies.com

Description de l'entreprise

Agency offering branding, graphic design and strategy for marketing and community economic development
Pays propriétaire :	Canada
Exportation :	Non
Industrie primaire (SCIAN) :	541430 - Services de design graphique
Activité principale de l'entreprise :	Services

Produit / Service / Licence

Nom du service :	Marketing, branding, strategy, graphic design, publication layout
Our list of solutions include: • Business Development Strategy – product and corporate branding – brand repositioning – market penetration – target market development – sales effectiveness – public relations and communications – event management • Creative Design – multimedia campaigns – corporate identity – product and corporate branding – print and promotional materials – layout including annual reports, catalogues, magazines • Online Marketing Strategy – new media development – website optimization – website promotion – viral marketing • Project Development Strategy – event facilitation – research & results compilation – strategic plan writing – project management

Renseignements sectoriels

Clients clés / principaux clients :

Manitoba Pork Council
Organization representing and working for the pork industry

Town of Carman
A rural community that successfully attracts new industry, residents and tourism

Ryan Forest Products
Manufacturer and international distributor of wood and PVC products

Manitoba Home Builders’ Association
Organization representing Manitoba’s home builders, developers, renovators and suppliers

Kensington Homes
A leader in the home building industry

Aikins Law Firm
Manitoba’s oldest and largest law firm

Naylor Publications
Leading the North American trade publication publishing industry

Countryside Farms
One of Manitoba’s largest egg suppliers providing eggs to corporate groceries stores throughout Western Canada

Dignity Memorial – Manitoba Region
North America’s largest funeral service provider

Academy Road & St. James Village Business Improvement Zones
Non-profit business agencies working to improve business conditions in Winnipeg

Commissionaires – Manitoba & Northern Saskatchewan Divisions
Canada’s largest security services provider; non-profit

Manitoba Marketing Network
Federally funded volunteer-based organization offering marketing services to business entrepreneurs

Pork Marketing Canada
Canadian organization working to promote pork to the end consumer

Qualico Communities
One of North America’s largest residential builders

Réussite :

Commissionaires
Canada's largest security guard company

Working with this evolving company has been a pleasure and a successful challenge. Edge was hired to promote Commissionaires’ new services that were to be offered to the public at large.
For over 80 years, Commissionaires has been Canada's largest security guard company. Commissionaires continue to evolve to meet the needs of today's public and private market. They have relied on Edge to help them meet those needs and continue to grow their market share.

Manitoba Pork Council
Organization representing and working for the pork industry

The pork industry is one of Manitoba's largest industries, providing huge economic benefit to the province and Manitobans. Challenged by negative public opinion and misleading media representation, Manitoba Pork Council hired Edge to develop a marketing strategy that included a communications and public relations strategy that would reposition the Manitoba pork industry ensuring a strong future.

Academy Road Business Improvement Zone (BIZ)
Non-profit business agency working to improve business conditions in a specific geographic area

Edge was hired to research and write a marketing strategy containing a dynamic mix of conventional and non-conventional forms of advertising promotional opportunities and strategic planning within the capabilities of the Academy Road BIZ and their promotional budget. This strategy also promoted the business members and would improve the business conditions within its zone.

Organza Market
Winnipeg’s largest organic and all natural grocery store

For six years, Edge worked closely with Organza Market to build this specialty food store into Winnipeg’s largest and most popular organic and all natural grocery store.
Originating as a corner storeunder 2,000 sq ft., Organza Market took the leap to a large store format boasting 9,000 sq ft. This growth allowed for an increase in the sheer number of product lines and department sizes, including an up-market restaurant.
Edge was vital in researching the potential for a store of this size in the Winnipeg market and in planning for the success of its undertaking. Edge knew that the success of this project would rely on the store design, image, branding and cutting edge ideas that would set the bar higher within the Winnipeg grocery retail industry.
Edge was involved in every step of Organza Market’s growth and popularity.

Share Our Strength
A leading North American anti-hunger organization

For eight years, Edge had the honour of providing graphic design, advertising, corporate branding and strategic planning to the local chapter of Share Our Strength, a leading North American anti-hunger organization based in Washington.
Share Our Strength is very strong in the United States with a number of international sponsors such as American Express, Tyson Foods and the Food Network. In Canada, however, its public awareness had not been as strong, or supported in years past. On a local level, the devoted volunteer committee with donated Edge services, had transformed the events into successful, sold-out fund raisers while building a corporate brand. In part, because of its new stature, honourary chairs have included many icons, both business and political, including Hartley T. Richardson, former Manitoba Premier Gary Filmon, H. Sanford Riley and former Winnipeg Mayor Bill Norrie.
With any charity, the focus and ultimate goal is to raise funds. Because of the dedicated volunteers and the support provided by Edge, the past number of years had been overwhelming successes, boasting sold out events and record sponsorship donations. Edge applied strategic marketing, graphic design and media placement/sponsorship to build public awareness and private interest in an effort to grow sponsorship contributions.

Témoignage :

“Working with Edge Business Strategies has been an integral part in the Commissionaires rebranding strategy.They have provided us with innovative strategies that have increased the awareness of the Commissionaires profile to the public. They are professionals in their field and we are excited to continue this relationship into the future.”
- Tom Reimer, CEO, Commissionaires Manitoba

"It has been a pleasure working with you on the ['Top 12 Reasons Why Now is the Best Time to Build' campaign.] I appreciate your patience with this novice in the field of marketing! I look forward to future projects where you can once again display your creative and innovative talents."
- Mike Moore, President, Manitoba Home Builders' Association

"Robert Mensies' commitment to Share Our Strength has extended beyond his company's sponsorship of our annual events. His passion for the recipients, coupled with his participation and leadership of the local events, have helped Share Our Strength events grow and give back to our community. He has dedicated seven years... for two years (2005 & 2006), he served as Chair of the Taste of the Nation event, donating many hours of leadership to build and strengthen the event. Robert's creativity and ideas to increase fundraising opportunities helped further the success of the Taste event and worked tirelessly to enhance our profile within the community."
- Eric Schon, Canadian President, Share Our Strength Canada