Last Updated: 2012-02-07

Curve Communications Group Ltd.

Company information

Legal Name:   Curve Communications Group Ltd.
Operating Name:   Curve Communications Group Ltd.
Mailing Address 9 Broadway W VANCOUVER, British Columbia V5Y 1P1	Location Address 9 Broadway W VANCOUVER, British Columbia V5Y 1P1
Telephone: (604) 684-3170
Ext: 103
Fax: (604) 684-4713
Email: george@curvecommunications.com
Website URL: http://www.curvecommunications.com

Contact information

George Affleck
	Title:   Chief Executive Officer
	Area of Responsibility:   Domestic Sales & Marketing Management Executive Finance/Accounting Government Relations
	Telephone:   (604) 684-3170
	Fax:   (604) 684-3171

Company description

CURVE IS A FULL SERVICE MARKETING AND COMMUNICATIONS AGENCY... What do we mean by full service? We do it all – and we do it well! Superior service is at the forefront of our agency's philosophy. Not only for our clients but also for the media professionals, influencers and tastemakers we interact with everyday on your behalf, ensuring we always make the right impression. We see each project as a unique opportunity to get creative and deliver results. Curve’s staff are drawn from a range of media and communications backgrounds - the result is a unique pool of shared knowledge and experience, giving us (and you!) the edge. Whether we’re staging an event, writing a press release, brokering an ad buy or designing a website we’re committed to meeting your needs from start to finish. Our in-house service capabilities include: * Public & Media Relations * Advertising Design * Media Planning * Media Buying * Media Promotions * Event Marketing * Event Management * Database Management * Direct Marketing * Street Promotions * Publicity Stunts * Product, Company and Event Launch * Corporate and Crisis Communications * Media Training
Country of Ownership:	Canada
Year Established:	2000
Exporting:	Yes
Primary Industry (NAICS):	541820 - Public Relations Services
Alternate Industries (NAICS):	512110 - Motion Picture and Video Production 541430 - Graphic Design Services 541810 - Advertising Agencies 541830 - Media Buying Agencies 541840 - Media Representatives 541850 - Display Advertising 541899 - All Other Services Related to Advertising 561410 - Document Preparation Services
Primary Business Activity:	Services
Total Sales ($CDN):	$500,000 to $999,999
Export Sales ($CDN):	$1 to $99,999
Number of Employees:	10

Product / Service / Licensing

Service Name:	Public Relations, Advertising and Integrated Marketing Solutions
Media Buy and Promotions Media Relations Media Centre Management Press Kit Creation and Dissemination Writing and Editing Brand Launching Media Monitoring Speech Writing Trade Show Support Database Management Crisis Communications Creative Services Advertising Video Production Website Design and Graphic Design Event Management and Marketing
FSC Code:	T002-Communications Services (incl. exhibit Services) T003-Advertising Services T004-Public Relations Services (incl. Writing Services, Event Planning and Management, Media Relations, Radio and TV Analysis, Press Services) T005-Arts/Graphics Services T009-Film/Video Tape Production Services T013-General Photographic Services - Still T017-General Photographic Services - Motion T018-Audio/Visual Services T099-Other Communication, Photographic, Mapping, Printing and Publication Services

Sector information

Key / Major clients:

• David Suzuki Foundation
• Capital Direct
• Body Beautiful Canada
• National Ballet of Canada
• Bootlegger
• Radiant Communications
• GrowthWorks Capital Corporation
• Mr. Mike’s
• Canadian Heart and Stroke Foundation
• FullyLoadedTea
• UNICEF
• Inimex Pharmaceuticals
• MDAnalytics.com
• CanPro Investigations
• BC & Yukon Community Newspapers Associations
• Window Stick Alarms
• Earthcycle Packaging
• City of Vancouver
• Katimavik
• Ma Murray Community Newspaper Awards
• Berkshire Choral Festival
• Dalai Lama in Vancouver
• The Mayor’s Arts Awards
• Ballet British Columbia
• Royal Winnipeg Ballet
• The Chan Centre
• Vancouver Cantata Singers
• UN World Urban Forum
• Orchid Ensemble
• Beetling Design
• Whistler Brewing

Success stories:

Awareness Campaigns – TQ Construction:

Objective: To heighten visibility and profile for the home renovation company.
Plan: Through a targeted media relations and strategic marketing campaign, Curve raised the profile of TQ through distribution of monthly press releases coupled with targeted pitches. Curve also developed and implemented alliances with high profiled events, negotiating promotional opportunities to highlight the company.
Results: Garnered coverage in a wide range of publications and outlets including the Vancouver Sun and Global TV.


Event Management – British Columbia & Yukon Newspapers Association:

Objective: To maximize attendance and participation by members of the BCYCNA.
Plan: To re-invigorate the flagging organization by establishing the annual awards gala as the year’s most anticipated industry event.
Results: Curve re-invented the awards as a gala evening, boosting attendance to a record of 75% membership participation. Curve’s event management savvy led to record numbers of registration vouchers redeemed, increased member participation, a record number of award entries, increased association revenue, and a phenomenal sponsorship support.




Public Relations - Body Beautiful:

Objective: To execute an exciting publicity campaign which will introduce consumers to their product – the Universal Contour Wrap.
Plan: Through targeted pitching and innovative story hooks, Curve introduced BC consumers and spas to Body Beautiful’s unique total body wrap, which tightens skin and removes inches. Curve pitched across a variety of media, convincing multiple journalists and media personalities to undergo the wrap (frequently on-air).
Results: The campaign quickly escalated from a BC grassroots push to national coverage on ET Canada, as well as presence in the gifting suite at the 2008 Emmy Awards. Following the Emmys renowned L.A. spa Ole Henriksen integrated the wrap into its offerings. The treatment has received coverage in such high profile publications as In Style, Fashion Magazine, Flare Magazine, Elle Canada, and US Weekly. Curve recently established another coupe for the product, when we secured its presence as the Title Beauty Sponsor at the 2009 Oscars Ceremony. The product’s presence at the ceremonies garnered intercontinental coverage for the brand in a variety of print, television and online outlets.


Online Media – Ballet BC:

Objective: In the absence of marketing dollars and the pending bankruptcy of the company, Curve utilized social media and rallied the dance community to purchase tickets and save the ballet.
Plan: Curve Communications was responsible for coordinating the marketing and public relations campaign for Ballet BC after the Company announced a major reorganization on November 25, 2008. Despite the lack of advertising available and a reduced ability to implement traditional marketing techniques, Curve was able to devise a unique grassroots campaign to bolster awareness for the Nutcracker. This included making the most of alternative media opportunities including online blogs with content generated from Ballet BC dancers, Facebook groups, and YouTube.
Results: Ultimately the Company’s presentation of the Nutcracker went on to sell roughly 14,000 tickets, exceeding its sales goal by 156% and surpassing the previous year’s revenue from the Nutcracker by more than $100,000. This support was demonstrated through individual acts as well, such as letters to Ballet BC’s Board and dancers, stories of personal donations, as well as online support groups, fundraisers, and promotional opportunities for the ballet. Perhaps the greatest measure of success was the return of Ballet BC dancers and staff to their studios on January 12, 2009.