Les jeunes sur l'Internet : étude sur les problématiques commerciales posées par le Web (in French only)

Author

Me Philippe Mercorio

Organization

Union des consommateurs

Published

2005

Summary

The advent of the Internet is modifying social relations among the young. In the 20th century, media development already raised the question of advertising that targets youth. With the Internet, it is a question of youth consenting to a whole array of contracts now developing at an unprecedented pace. This report analyzes the methods used to attract youth to certain sites, notably the advertising strategy behind the offers of products and services in exchange for the net surfer’s agreement to tell others about a specific site or to use a certain game. The study sheds light on how youth use the Internet and thus measures the risks these marketing practices pose in the current legal framework.

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French only

OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.


Contact information

Address
Union des consommateurs
7000 Parc Ave, Suite 201
Montreal, QC  H3N 1X1
Telephone
(514) 521-6820
Fax
(514) 521-0736

Source: Consumer Policy Research Database

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