Me Philippe Mercorio
Union des consommateurs
2005
The advent of the Internet is modifying social relations among the young. In the 20th century, media development already raised the question of advertising that targets youth. With the Internet, it is a question of youth consenting to a whole array of contracts now developing at an unprecedented pace. This report analyzes the methods used to attract youth to certain sites, notably the advertising strategy behind the offers of products and services in exchange for the net surfer’s agreement to tell others about a specific site or to use a certain game. The study sheds light on how youth use the Internet and thus measures the risks these marketing practices pose in the current legal framework.
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French (PDF document)
OCA Funded ResearchThis research received funding support through the Office of Consumer Affairs' Contributions Program.
Union des consommateurs 7000 Parc Ave, Suite 201 Montreal, QC H3N 1X1
Source: Consumer Policy Research Database