Consumer demand regarding the Canadian organic food sector


Mickaël Ricquart


Option consommateurs




How does the current regulatory framework for the marketing of organics in Canada affect their dependability and labelling? Do Canadian consumers trust the existing system? How can it be improved to meet the requirements of consumers who purchase organic foods? As a first step, we studied the certification systems in force in the United States (US) and the European Union (EU), both major organic food producers, importers, and exporters, along with the Canadian systems. We then met with consumer representatives and, in a focus group context, identified Canadian consumers’ perceptions, expectations, and demands vis-à-vis organic food marketing in Canada. Our analysis of these conclusions, coupled with those of the study of certification systems, led us to develop recommendations to help the Canadian system meet consumers’ needs.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

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Source: Consumer Policy Research Database

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