Canadians and Their Financial Institutions


Public Interest Advocacy Centre (PIAC)




The purpose of this study is to provide the Public Interest Advocacy Centre with information about how the Canadian public uses bank services and their attitudes about how financial institutions are responding to their needs. As an agency concerned with consumer interests, PIAC is interested in knowing how recent developments in the financial sector are affecting consumer attitudes and behaviour. It is also important to establish how the public uses and interacts with financial institutions since these banking practices will condition future trends and developments. The survey dealt with the following themes:
- The financial institutions where Canadians bank, including the number of institutions, the length of time with one’s primary institution, and previous changing of institutions;
- Personal banking practices, including the different ways customers undertake their banking (in-person, ATM, telephone, and Internet);
- Personal banking services and products, including credit cards, mutual funds, GIC’s, loans and mortgages;
- Attitudes concerning satisfaction with financial institutions and the reasons for choosing one institution over another;
- Problems experienced with institutions

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Public Interest Advocacy Centre (PIAC)
285 McLeod Street, Suite 200
Ottawa, ON   K2P 1A1
(613) 562-4002
(613) 562-0007

Source: Consumer Policy Research Database

Date Modified: