Impact of Health and Nutrition Claims on Infant Feeding Practices


Infant Feeding Action Coalition (INFACT) Canada




Breastfeeding is recognized as the biological norm to feed infants and young children. Both the World Health Organization (WHO) and Health Canada recognize its importance for the optimal health and development of children. The lack of breastfeeding is documented to increase the risks for infectious illnesses, non-communicable diseases and mortality. The purpose of this research is to determine whether infant formula companies’ marketing techniques, specifically, nutrition and health claims, have an impact on the infant feeding practices of Canadian women. Furthermore, the research aims to answer the following questions: (1) What are the infant feeding practices of the sample? (2) What subpopulation(s) are more likely to be (a) reached and (b) influenced by claims made in packaging, labelling, and advertising of formulas? (3) What information do women use when purchasing infant formula? (4) What factors lead women to start using formula? (5) What factors affect are associated with longer breastfeeding duration?

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Infant Feeding Action Coalition Canada
6 Trinity Square
Toronto, ON  M5G 1B1
(416) 595-9819
(416) 591-9355

Source: Consumer Policy Research Database

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