Sophie Roussin
Union des consommateurs
2007
The present study looks to identify, examine and measure the obstacles that stand before consumers who wish to switch between financial institutions, to see if competition within the financial market can be improved in order for consumers to really benefit from the great number of financial institutions available in Canada. Canada’s Competition Bureau considers that "the choice available to consumers is the best guaranty concerning the quality of service and product innovation". Is it really possible for Canadian consumers to choose the financial institution they wish to do business with, and easily switch to another as their needs change?
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OCA Funded ResearchThis research received funding support through the Office of Consumer Affairs' Contributions Program.
Union des consommateurs 7000 Parc Ave, Suite 201 Montreal, QC H3N 1X1
Source: Consumer Policy Research Database