Consumers' Association of Canada (CAC), Manitoba Branch
We have become aware of the difficulty expressed by many consumers in accessing and understanding information regarding financial products and services. 41% of Canadians do not have sufficient literacy skills to function fully in society (Grenier, Jones, et al., 2008). Access to, and understanding of, the financial products and services they are purchasing is an essential component of consumers' ability to achieve financial sustainability. In response to these concerns, CAC Manitoba initiated a project to assess the readability of financial information written for consumers. Our goals for this project were: to determine the readability of various financial services information; to determine the usability of selected information pieces; to make recommendations for strategies to improve consumer access to this vital information.
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OCA Funded ResearchThis research received funding support through the Office of Consumer Affairs' Contributions Program.
Consumer Association of Canada, Manitoba Branch
17-222 Osborne Street South
Winnipeg, Manitoba R3L 1Z3
Source: Consumer Policy Research Database