Canadian Consumers: Online Reputations, Awareness, Misuse and Repair


Consumers Council of Canada (CCC)




This research sought to answer the following questions:

• What are key issues for consumers in the management of their online reputation?
• What information is misused and how?
• What prompts consumers to seek such repair?
• What organizations or services do repair?
• What services are provided?
• What is the Value to the Consumer?
• What, if any, are the problematic practices of these organization's and this industry?
• What can consumers do to maintain and repair their online reputations?

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Consumers Council of Canada
201-1920 Yonge Street
Toronto, ON  M4S 3E2
(416) 483-2696

Source: Consumer Policy Research Database

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