Consumer Attitudes and Their Role in Reducing the Impact of Counterfeit and Pirated Goods and Services


Jay Jackson and Christine Simpson


Consumers Council of Canada (CCC)




Counterfeiting and piracy is a growing global problem, with negative impacts on legitimate business, middle class jobs, innovation, and consumer health and safety. The Consumers Council of Canada conducted a national consumer survey, held consumer focus groups, and formed an ad hoc stakeholder advisory committee to explore Canadian consumer attitudes towards counterfeit and pirated goods. This report presents the results of the research and recommends how business and governments can work with consumers and consumer organizations to respond to this problem. The report addresses attitudes and assumptions consumers have about counterfeit and pirated consumer goods, their expectations of governments and business to solve the problem, and what they think they need as tools to protect themselves in an environment that is difficult to police.

This document is available in the following language(s):

Third-Party Information Liability Disclaimer

Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.

English and French

OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Consumers Council of Canada
201-1920 Yonge Street
Toronto, ON  M4S 3E2
(416) 483-2696

Source: Consumer Policy Research Database

Date Modified: