Jay Jackson
Consumers Council of Canada (CCC)
2019
Unit Pricing is the act of displaying the price of a commodity at a standard unit of measurement adjacent to its selling price on retail store and online. For example, the unit price representation of a 500-ml carton of milk offered at $2.00 is “$4 per litre”; the unit price representation of a 2- litre carton of milk offered at $7.00 is “$3.50 per litre”. Widespread introduction of unit pricing labelling practices in most advanced globalized economies took place more than 40 years ago, yet the majority of Canadian consumers still do not have access to standardized, reliable unit pricing information to assist them in making informed decisions. Quebec is the only province in Canada that regulates unit pricing. Retailers in other provinces and territories provide unit pricing information voluntarily, or not at all.
Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.
OCA Funded ResearchThis research received funding support through the Office of Consumer Affairs' Contributions Program.
Consumers Council of Canada 201-1920 Yonge Street Toronto, ON M4S 3E2
Source: Consumer Policy Research Database