Unit Pricing: Time for a National Approach


Jay Jackson


Consumers Council of Canada (CCC)




Unit Pricing is the act of displaying the price of a commodity at a standard unit of measurement adjacent to its selling price on retail store and online. For example, the unit price representation of a 500-ml carton of milk offered at $2.00 is “$4 per litre”; the unit price representation of a 2- litre carton of milk offered at $7.00 is “$3.50 per litre”. Widespread introduction of unit pricing labelling practices in most advanced globalized economies took place more than 40 years ago, yet the majority of Canadian consumers still do not have access to standardized, reliable unit pricing information to assist them in making informed decisions. Quebec is the only province in Canada that regulates unit pricing. Retailers in other provinces and territories provide unit pricing information voluntarily, or not at all.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Consumers Council of Canada
201-1920 Yonge Street
Toronto, ON  M4S 3E2
(416) 483-2696

Source: Consumer Policy Research Database

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