Options for Greater Transparency in Airline Fare Advertising - Stakeholder Consultation Document


Consumer Measures Committee (CMC)




In January 2004, federal, provincial and territorial Ministers responsible for consumer affairs met to discuss consumer protection issues.

A key outcome of this meeting was that Ministers directed their officials on the Consumer Measures Committee (CMC) to begin work on a coordinated approach to ensure consumer protection in the travel industry, including full price advertising of travel services, specifically, airline travel advertising. As indicated by Ministers, "there are gaps in the level of awareness and protection for consumers of travel services due to ongoing changes in the travel industry." Ministers discussed the problem and agreed that a coordinated approach to ensuring consumer protection in the travel industry is necessary.

The CMC is consulting with the public regarding how to achieve greater transparency in airline fare advertising.
The CMC Travel Working Group will report back to Ministers with recommendations at their next meeting.

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Contact information

Office of Consumer Affairs
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235 Queen Street, 6th Floor, West Tower
Ottawa, ON  K1A 0H5
(613) 943-2502
(613) 952-6927

Source: Consumer Policy Research Database

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