Canadian Trade-marks Database
CANADIAN TRADE-MARK DATA
*** Note Data on trade-marks is shown in the official language in which it was submitted.
The database was last updated on: 2013-05-14
APPLICATION NUMBER:
1572000
1572000
REGISTRATION NUMBER:
not registered
not registered
ALLOWED
2012-03-30
2012-04-05
2012-10-17
APPLICANT:
Mars Canada Inc.
37 Holland Drive
Bolton
L7E 5S4
ONTARIO
AGENT:
BAKER & MCKENZIE LLP
BROOKFIELD PLACE
181 BAY STREET, SUITE 2100
P.O. BOX 874
TORONTO
ONTARIO M5J 2T3
BAKER & MCKENZIE LLP
BROOKFIELD PLACE
181 BAY STREET, SUITE 2100
P.O. BOX 874
TORONTO
ONTARIO M5J 2T3
REPRESENTATIVE FOR SERVICE:
BAKER & MCKENZIE LLP
BROOKFIELD PLACE
181 BAY STREET, SUITE 2100
P.O. BOX 874
TORONTO
ONTARIO M5J 2T3
BAKER & MCKENZIE LLP
BROOKFIELD PLACE
181 BAY STREET, SUITE 2100
P.O. BOX 874
TORONTO
ONTARIO M5J 2T3
TRADE-MARK:
MARK DESCRIPTIVE REFERENCE:
WORK.REST.PLAY Jingle
TRADE-MARK DESCRIPTION:
The mark is a sound. The mark consists of drums, a tambourine, acoustic rhythm guitars, an electric guitar and a bass guitar. The mark opens with a cymbal crash, and the drums play a steady beat with kick, snare and hi-hats while the tambourine shaker plays double-speed rhythm over the top. During the first measure, the acoustic guitars and bass play a D major chord, with the acoustic guitars playing on the offbeat of each sixteenth count. At the second measure, an electric lead guitar comes in and plays the main melody, which consists of a D5 dotted eighth note, followed by a D5 sixteenth note, E5 eighth note, E5 sixteenth note, E5 sixteenth note, a G5 triplet eighth note, F-sharp triplet eighth note, and finally a D5 quarter note tied to a D5 dotted half note. The electric bass copies the electric guitar melody, following it exactly, and the acoustic guitars match the melody with D, E minor, G, F-sharp, E minor, and D chords accordingly. As the melody section comes to an end, another cymbal crash and a snare roll punctuate it. The acoustic guitars and bass then play a D major chord for the first two beats and a C major chord for the last two beats of each measure, repeating the 2-chord rhythm until the track fades out.
INDEX HEADINGS:
SOUNDMARK
WARES:
(1) Chocolate confectionery.
CLAIMS:
Proposed Use in CANADA.
| ACTION | DATE | BF | COMMENTS |
|---|---|---|---|
| Filed | 2012-03-30 | ||
| Created | 2012-04-05 | ||
| Formalized | 2012-04-05 | ||
| Search Recorded | 2012-08-09 | ||
| Approval Notice Sent | 2012-08-09 | 2012-09-06 | |
| Approved | 2012-09-27 | APPROVED BY PROGRAM EX200M1 | |
| Extracted for Advertisement | 2012-10-12 | Vol.59 Issue 3025 2012/10/17 | |
| Advertised | 2012-10-17 | Vol.59 Issue 3025 | |
| Allowed | 2013-02-01 | ||
| Allowance Notice Sent | 2013-02-01 | 2015-03-30 |
