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Canadian Industry Statistics (CIS)

Retail Revenues and Expenses
Retail Trade (NAICS 44-45)

Under this topic you will find information on revenues, expenses and profits in Canada’s Retail Trade (NAICS 44-45) sector. This information can be used as a benchmark against the performance of your business and can help you to identify opportunities to gain efficiencies.




Revenues

This section examines the operating revenues generated by the Retail Trade sector. Operating revenues are revenues that are derived from the regular operations of a business. Revenues from non-operating sources such as interest and dividends are excluded.

The primary source of operating revenues for the vast majority of retail businesses is sales. Other sources of operating revenues can include commissions, manufacturing sales, labour revenues, revenues from rental and leasing, etc.

Sales represented 97.9% of total operating revenues in 2010, while other sources of revenues accounted for 2.1%. In 2001, sales accounted for 97.3% while other sources of revenues represented 2.7%.

Sales and Operating Revenues: 2001-2010
Retail Trade (NAICS 44-45)

Sales and Total 
Revenues

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Operating revenues reached $453.0 billion in 2010, up from $436.6 billion in 2009. This was an increase of 3.7%. Since 2001, operating revenues have increased 3.8% per year on average.

Revenues by Type: 2001-2010
Retail Trade (NAICS 44-45)
Revenue Type
Value in $ billions
% of total 2010
CAGR* 2001-2010
% Change 2009-2010
2001
2010

*Compound Annual Growth Rate

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Sales
314.6
443.2
97.9%
3.9%
4.1%
Other Operating Revenues
8.6
9.7
2.1%
0.0%
-11.1%
 
Total Operating Revenues
323.2 453.0 100% 3.8% 3.7%

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Expenses

This section examines expenses incurred by the Retail Trade sector. The largest expense category for most retail establishments is the cost of goods sold (the purchase of inventory to be sold).

Operating expenses are charges that are produced as a result of the regular operations of a business. Among the operating expenses, total labour remuneration is typically the largest category. Other sources of operating expenses can include rental and leasing expenses, advertising, depreciation, management fees, etc. Expenses from non-operating sources such as interest expenses are excluded.

In 2010, cost of goods sold represented 76.6% of total expenses. Total labour remuneration accounted for 11.7% and other operating expenses 11.7%. In 2001, cost of goods sold accounted for 78.7%, total labour remuneration for 10.7% and other operating expenses 10.6% of total operating expenses.

Total Expenses, Cost of Goods Sold and Labour Expenses: 2001-2010
Retail Trade (NAICS 44-45)

Cost of Goods 
Sold, Labour Expenses and Total Expenses

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Total expenses (cost of goods sold and operating expenses combined) reached $429.7 billion in 2010, up from $303.1 billion in 2001. This represented an increase of 4.0% per year on average. Between 2009 and 2010, total expenses increased 3.5%.

Expenses by Type: 2001-2010
Retail Trade (NAICS 44-45)
Expense Type
Value in $ billions
% of Total
2010
CAGR* 2001-2010
% Change 2009-2010
2001
2010

*Compound Annual Growth Rate

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Cost of Goods Sold
238.6
329.1
76.6%
3.6%
3.9%
Total Labour Remuneration
32.5
50.2
11.7%
4.9%
2.0%
Other Operating Expenses
32.0
50.4
11.7%
5.2%
2.2%
 
Total Expenses
303.1 429.7 100% 4.0% 3.5%

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Net Revenues

An estimate of the pre-tax profitability of the Retail Trade sector can be obtained by subtracting total expenses from total operating revenues. While this calculation will not match balance sheet information exactly, it does provide a reasonable estimate.

Net Revenues: 2001-2010
Retail Trade (NAICS 44-45)
Category
Value in $ billions
CAGR* 2001-2010
% Change 2009-2010
2001
2010

*Compound Annual Growth Rate

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Total Operating Revenues
323.2
453.0
3.8%
3.7%
Total Expenses
303.1
429.7
4.0%
3.5%
 
Net Revenues
20.0 23.3 1.7% 9.3%

In 2010, the Retail Trade sector generated $23.3 billion in profits, up from $20.0 billion in 2001. This represented an average annual increase of 1.7%, with a 9.3% increase observed between 2009 and 2010.

Net Revenues: 2001-2010
Retail Trade (NAICS 44-45)

Net Revenues

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

The profit margin is one way to measure profitability. It is a ratio of net revenues to total revenues (i.e. net revenues as a percentage of total revenues). Profit margins can vary widely between industries.

In 2010 the pre-tax profit margin in the Retail Trade sector was 5.1%, while in 2001 it was 6.2%.

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Chain vs. Non Chain Stores

A distinction can be made between chain store retailers and non chain store retailers. Retail store chains are defined as organizations operating four or more outlets in the same industry class under the same legal name. Non chain retail stores include independent and franchise establishments only.

In 2010, chain store revenues represented 47.9% of total revenues generated in the sector, with 52.1% generated by non chain stores. In 2001, 41.1% of revenues in the sector were generated by chain stores and 58.9% by non chain stores.

Chain Store vs. Non Chain Store Revenues: 2001-2010
Retail Trade (NAICS 44-45)

Chain Store vs. 
Non Chain Store revenues

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Chain store revenues were $217.0 billion in 2010, up from $208.2 billion in 2009, which was an increase of 4.2%. Since 2001, revenues from chain stores have increased 5.6% per year on average.

Chain store expenses were $199.8 billion in 2010, up from $192.5 billion in 2009. This represented an increase of 3.8%. Expenses have increased 5.9% per year on average since 2001.

Net revenues for Chain stores were $17.1 billion in 2010, a 8.8% increase over 2009 net revenues ($15.8 billion). Since 2001, net revenues have increased 2.7% per year on average.

The pre-tax profit margin for chain stores was 7.9% in 2010, and in 2001 it was 10.1%.

Chain Stores vs. Non Chain Stores: 2010
Retail Trade (NAICS 44-45)
Store Type
Revenues in $ billions
Expenses in $ billions
Net Revenues in $ billions
Profit Margin (%)

Source: Statistics Canada, special tabulation, unpublished data, Annual Retail Trade Survey.

Chain Stores
217.0
199.8
17.1
7.9%
Non Chain Stores
236.0
229.8
6.1
2.6%
 
Total Operating Revenues
453.0 429.7 23.3 5.1%

Revenues generated by non chain stores was $236.0 billion in 2010, compared to $228.4 billion in 2009. This represented an increase of 3.3%. Since 2001, non chain store revenues have averaged a 2.4% increase per year.

Non chain store expenses were $229.8 billion in 2010, up from from $222.9 billion in 2009. This represented an increase of 3.1%. Expenses have increased 2.5% per year on average since 2001.

Net revenues for non chain stores were $6.1 billion in 2010, a 10.8% increase over 2009 net revenues ($5.5 billion). Since 2001, net revenues have decreased 0.7% per year on average.

The pre-tax profit margin for non chain stores was 2.6% in 2010, and in 2001 it was 3.4%.

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Important Notes on Retail Revenues and Expenses Data

The data under this topic come from the Annual Retail Trade Survey, which is conducted by Statistics Canada. Data are available for the years 2001-2010.

For a number of industries, certain variables are not available or are suppressed by Statistics Canada in order to protect business confidentiality. In these cases, values of 0.0 will appear.