Canadian Industry Statistics (CIS)
Retail Revenues and Expenses
Gift, Novelty and Souvenir Stores (NAICS 45322)
Under this topic you will find information on revenues, expenses and profits
in Canada’s Gift, Novelty and Souvenir Stores (NAICS 45322) industry. This
information can be used as a benchmark against the performance of your business
and can help you to identify opportunities to gain efficiencies.
This section examines the operating revenues generated by the Gift, Novelty and Souvenir Stores
industry. Operating revenues are revenues that are derived from the regular
operations of a business. Revenues from non-operating sources such as interest
and dividends are excluded.
The primary source of operating revenues for the vast majority of retail
businesses is sales. Other sources of operating revenues can include
commissions, manufacturing sales, labour revenues, revenues from rental and
leasing, etc.
Sales represented 97.4% of total operating revenues in 2009,
while other sources of revenues accounted for 2.6%. In
2000, sales accounted for 96.1% while other sources of revenues
represented 3.9%.
Sales and Operating Revenues: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Operating revenues reached $1.8 billion in 2009,
down from $2.0 billion in 2008. This was
a decrease of 8.1%. Since 2000, operating revenues have
decreased 2.9% per year on average.
Revenues by Type: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Revenue Type |
Value in $ billions |
% of total 2009 |
CAGR* 2000-2009 |
% Change 2008-2009 |
2000 |
2009 |
|
|
Sales |
2.3 |
1.8 |
97.4% |
-2.8% |
-9.3% |
Other
Operating Revenues |
0.1 |
0.0 |
2.6% |
-6.9% |
81.2% |
| |
Total
Operating Revenues |
2.4 |
1.8 |
100% |
-2.9% |
-8.1% |

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This section examines expenses incurred by the Gift, Novelty and Souvenir Stores industry. The
largest expense category for most retail establishments is the cost of goods
sold (the purchase of inventory to be sold).
Operating expenses are charges that are produced as a result of the regular
operations of a business. Among the operating expenses, total labour
remuneration is typically the largest category. Other sources of operating
expenses can include rental and leasing expenses, advertising, depreciation,
management fees, etc. Expenses from non-operating sources such as interest
expenses are excluded.
In 2009, cost of goods sold represented 53.7% of total
expenses. Total labour remuneration accounted for 19.0% and other
operating expenses 27.3%. In 2000, cost of goods sold accounted
for 57.2%, total labour remuneration for 18.8% and
other operating expenses 24.0% of total operating expenses.
Total Expenses, Cost of Goods Sold and Labour Expenses: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Total expenses (cost of goods sold and operating expenses combined) reached
$1.8 billion in 2009, up from
$2.3 billion in 2000. This represented a decrease
of 2.7% per year on average. Between 2008 and 2009, total
expenses decreased 7.5%.
Expenses by Type: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Expense Type |
Value in $ billions |
% of Total 2009 |
CAGR* 2000-2009 |
% Change 2008-2009 |
2000 |
2009 |
|
|
Cost
of Goods Sold |
1.3 |
1.0 |
53.7% |
-3.3% |
-2.6% |
Total
Labour Remuneration |
0.4 |
0.3 |
19.0% |
-2.6% |
-13.9% |
Other
Operating Expenses |
0.6 |
0.5 |
27.3% |
-1.4% |
-11.6% |
| |
Total
Expenses |
2.3 |
1.8 |
100% |
-2.7% |
-7.5% |

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An estimate of the pre-tax profitability of the Gift, Novelty and Souvenir Stores industry can be
obtained by subtracting total expenses from total operating revenues. While
this calculation will not match balance sheet information exactly, it does
provide a reasonable estimate.
Net Revenues: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Category |
Value in $ billions |
CAGR* 2000-2009 |
% Change 2008-2009 |
2000 |
2009 |
|
|
Total
Operating Revenues |
2.4 |
1.8 |
-2.9% |
-8.1% |
Total
Expenses |
2.3 |
1.8 |
-2.7% |
-7.5% |
| |
Net
Revenues |
0.1 |
0.0 |
-13.6% |
-45.0% |
In 2009, the Gift, Novelty and Souvenir Stores industry generated $18.9 million in
profits, down from $81.3 million in
2000. This represented an average annual decrease of
13.6%, with a 45.0% decrease observed
between 2008 and 2009.
Net Revenues: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
The profit margin is one way to measure profitability. It is a ratio of net
revenues to total revenues (i.e. net revenues as a percentage of total
revenues). Profit margins can vary widely between industries.
In 2009 the pre-tax profit margin in the Gift, Novelty and Souvenir Stores industry was
1.1%, while in 2000 it was 3.4%.

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A distinction can be made between chain store retailers and non chain store
retailers. Retail store chains are defined as organizations operating four or
more outlets in the same industry class under the same legal name. Non chain
retail stores include independent and franchise establishments only.
In 2009, chain store revenues represented 0.0% of total
revenues generated in the industry, with 0.0% generated by non
chain stores. In 2000, 29.6% of revenues in the sector were
generated by chain stores and 70.4% by non chain stores.
Chain Store vs. Non Chain Store Revenues: 2000-2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Chain store revenues were $0.0 in 2009,
unchanged from $508.5 million in 2008, which was
an insignificant change of 0.0%. Since 2000, revenues from chain
stores have changed 0.0% per year on average.
Chain store expenses were $475.8 million in 2009,
down from $510.8 million in 2008. This
represented a decrease of 6.9%. Expenses have
decreased 3.6% per year on average since 2000.
Net revenues for Chain stores were $0.0 in 2009, a
0.0% absence of significant change over 2008 net revenues
($-2.2 million). Since 2000, net revenues have
changed 0.0% per year on average.
The pre-tax profit margin for chain stores was 0.0% in 2009,
and in 2000 it was 3.8%.
Chain Stores vs. Non Chain Stores: 2009
Gift, Novelty and Souvenir Stores (NAICS 45322)
Store
Type |
Revenues in
$ billions |
Expenses in
$ billions |
Net Revenues
in $ billions |
Profit
Margin (%) |
|
|
Chain
Stores |
0.0 |
0.5 |
0.0 |
0.0% |
Non
Chain Stores |
0.0 |
0.9 |
0.0 |
0.0% |
| |
Total
Operating Revenues |
1.8 |
1.8 |
0.0 |
1.1% |
Revenues generated by non chain stores was $0.0
in 2009, compared to $1.4 billion in 2008. This
represented an insignificant change of 0.0%. Since 2000, non chain
store revenues have averaged a 0.0% absence of significant change per
year.
Non chain store expenses were $937.0 million in 2009,
down from from $1.0 billion in 2008. This
represented a decrease of 7.7%. Expenses have
decreased 2.4% per year on average since 2000.
Net revenues for non chain stores were $0.0 in
2009, a 0.0% absence of significant change over 2008 net revenues
($404.5 million). Since 2000, net revenues have
changed 0.0% per year on average.
The pre-tax profit margin for non chain stores was 0.0% in
2009, and in 2000 it was 21.2%.

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The data under this topic come from the Annual
Retail Trade Survey, which is conducted by Statistics Canada. Data are
available for the years 2000-2009.
For a number of industries, certain variables are not available or are
suppressed by Statistics Canada in order to protect business confidentiality.
In these cases, values of 0.0 will appear.