Definition
Direct Selling Establishments (NAICS 4543)

Under this topic you will find the North American Industry Classification System definition of the Direct Selling Establishments (NAICS 4543) industry group. You can use this definition to properly identify the segment of the industry you wish to study further in other sections of Canadian Industry Statistics.

Definition of the Industry Group

This industry group comprises establishments primarily engaged in non-store retailing, except direct-response advertising and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.

Exclusions

Establishments primarily engaged in:

• direct-response advertising (45411, Electronic Shopping and Mail-Order Houses)