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Canadian Industry Statistics (CIS)

SME Benchmarking
Amusement, Gambling and Recreation Industries (NAICS 713)

Under this topic you will find information on average revenues, expenses and profits for small and medium-sized businesses in Canada's Amusement, Gambling and Recreation Industries (NAICS 713) subsector. The data used for this topic were obtained through the SME Benchmarking Tool. You can use this information to see how your business measures up to the competition.




Revenues

Total revenues include revenues from the sale of goods and services, interest, dividends, commissions, rent and other sources of revenues. They exclude capital gains or losses, extraordinary gains or losses and equity in net income of related parties.

The average total annual revenues for small and medium-sized businesses in the Amusement, Gambling and Recreation Industries subsector were $446.4 thousand in 2008.

For profitable firms, average revenues were $477.8 thousand and for non-profitable firms, average revenues were $390.4 thousand.

Profitable vs. Non-profitable businesses: 2008
Amusement, Gambling and Recreation Industries (NAICS 713)
Industry Average
Profitable
Non-profitable
Total

Source: Statistics Canada, special tabulation, unpublished data, Small Business Profiles.

Percent of businesses
64.0%
36.0%
100.0%
Total Revenues ($ thousands)
477.8
390.4
446.4
Total Expenses ($ thousands)
431.4
439.9
434.5
Net Profit/Loss ($ thousands)
46.4
-49.5
11.9

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Expenses

Average total expenses for small and medium-sized businesses in the Amusement, Gambling and Recreation Industries subsector were $434.5 thousand in 2008. For profitable firms, average total expenses were $431.4 thousand and for non-profitable firms, average total expenses were $439.9 thousand.

Expenses can be divided into two main types: cost of sales (or direct expenses) and operating expenses (or indirect expenses).

Breakdown of Total Expenses: 2008
Percentage of Total Revenues
Amusement, Gambling and Recreation Industries (NAICS 713)

Breakdown of Total 
Expenses

Source: Statistics Canada, special tabulation, unpublished data, Small Business Profiles.

Cost of sales refers to costs related to the principal activity of the business. Examples of these direct expenses include the materials used to manufacture a product or deliver a service and the labour costs associated with the production of the product or delivery of a service.

The average value of cost of sales items for the Amusement, Gambling and Recreation Industries subsector are outlined in the table below. The cost of sales itself is calculated by adding wages and benefits, purchases, materials and sub-contracts, and opening inventory and then subtracting closing inventory.

Cost of Sales: 2008
Amusement, Gambling and Recreation Industries (NAICS 713)
Expense Item
Value in $ thousands
% of Total Revenues

Source: Statistics Canada, special tabulation, unpublished data, Small Business Profiles.

Wages and benefits
20.8
4.7
Purchases, materials and sub-contracts
79.0
17.7
Opening inventory
14.7
3.3
Closing inventory
15.8
3.5
 
Cost of sales (direct expenses)
98.7
22.1

Operating expenses refer to all expenses not directly related to the principal activity of the business. Examples of these indirect expenses include labour charges for support staff, rent expenses, and charges for advertising and promotion activities.

The average value of operating expense items for the Amusement, Gambling and Recreation Industries subsector are outlined in the table below.

Operating Expenses: 2008
Amusement, Gambling and Recreation Industries (NAICS 713)
Expense Item
Value in $ thousands
% of Total Revenues

Source: Statistics Canada, special tabulation, unpublished data, Small Business Profiles.

Labour and commissions
113.5
25.4
Amortization and depletion
27.2
6.1
Repairs and maintenance
23.2
5.2
Utilities and telephone/telecommunication
15.2
3.4
Rent
36.9
8.3
Interest and bank charges
10.1
2.3
Professional and business fees
13.5
3.0
Advertising and promotion
9.8
2.2
Delivery, shipping and warehouse expenses
0.8
0.2
Insurance
9.1
2.0
Other expenses
76.4
17.1
 
Operating Expenses (indirect expenses)
335.8
75.2

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Net Profit/Loss

Net profit/loss is the profit or loss resulting from normal business operations, recorded before income taxes, extraordinary items and other income not related to normal operations. For unincorporated firms, the owners' or partners' salaries and withdrawals are included.

The percentage of small and medium-sized businesses that were profitable in the Amusement, Gambling and Recreation Industries subsector in 2008 was 64.0%, with 36.0% of firms failing to turn a profit.

Percentage of Profitable Firms: 2008
Amusement, Gambling and Recreation Industries (NAICS 713)

Net Revenues

Source: Statistics Canada, special tabulation, unpublished data, Small Business Profiles.

The average annual net profit/loss for small and medium-sized businesses in the Amusement, Gambling and Recreation Industries subsector was $11.9 thousand in 2008, which represented 2.7% of total revenues for small and medium-sized businesses in the subsector.

For profitable firms, the average annual net profit was $46.4 thousand and for non-profitable firms, average net loss was $-49.5 thousand.

The gross margin for the Amusement, Gambling and Recreation Industries subsector was 77.9% in 2008.

Gross margin is calculated as (total revenue - cost of sales) / (total revenue) * 100. This percentage provides a relative measure of profitability or profit margin.

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Important Notes on SME Benchmarking Data

The data in this section come from Statistics Canada’s Small Business Profiles which are produced using a sample of tax returns filed by incorporated and unincorporated businesses with the Canada Revenue Agency. The data appearing in this section are based on tax data from 2008. The data were obtained through Industry Canada's SME Benchmarking Tool.

In this section, small and medium-sized businesses are defined as those having annual revenues between $30,000 and $5,000,000.

The SME Benchmarking Tool provides more in-depth data for small and medium-sized businesses than what is offered here. Included among its features are options to:

  • view statistics by province,
  • view statistics by business type (incorporated, unincorporated or all businesses),
  • segment the industry based upon revenue levels (which allows you to compare the performance of your business to averages for firms of a comparable revenue level),
  • view balance sheet data, and
  • view up to 12 financial ratios.