Sporting and athletic goods industry profile

Definition

The sporting and athletic goods manufacturing industry comprises of establishments primarily engaged in manufacturing sporting and athletic goods, except clothing and footwear.

The North American Industry Classification System (NAICS) code for this industry is 33992—Sporting and Athletic Goods Manufacturing. The industry includes the following products and activities.

  • Sports equipment (baseball, basketball, billiards, fishing, football, golf, gymnastics, hockey, pool, and racquet sports), manufacturing
  • Specific equipment (sailboards, skates (ice and roller), exercise machines, snowshoes, skis, swimming pools, and playground equipment), manufacturing

Statistical summary

Sporting and Athletic Goods Manufacturing—NAICS 33992—Major Economic Indicators
(millions of CDN $, employment in thousands)
Economic Indicators 2011 2012 2013 2014 2015 % Change
2014-15
CAGR
2011-15
ShipmentsFootnote 1 856.6 810.0 937.9 990.9 1,135.5 14.6% 7.3%
Total Imports 1,412.7 1,450.0 1,572.1 1,766.0 1,936.8 9.7% 8.2%
Total Exports 422.5 362.3 363.7 436.7 528.3 21.0% 5.8%
Re-Exports 139.0 110.9 123.4 173.8 207.6 19.5% 10.6%
Apparent Domestic Market 1,846.9 1,897.7 2,146.3 2,320.3 2,543.9 9.6% 8.3%
Domestic Market Share 23.5% 23.6% 26.8% 23.9% 23.9% 0.0% 0.1%
Trade Balance -990 -1,088 -1,208 -1,329 -1,408 -5.9% -9.2%
Import Penetration 76.5% 76.4% 73.2% 76.1% 76.1% -0.0% -0.1%
Export Orientation 49.3% 44.7% 38.8% 44.1% 46.5% 2.5% -0.7%
Manufacturing Intensity Ratio 59.3% 59.9% 64.8% 58.4% 56.3% -2.1% -0.7%
Employment 4.9 4.8 4.5 4.2 3.9 -6.5% -5.5%
EstablishmentsFootnote 2 301 279 309 274 N/A N/A N/A

Definitions:

  • Apparent Domestic Market (ADM) = Shipments + Imports – Exports
  • Manufacturing Intensity Ratio = Gross Domestic Product (GDP)/Shipments
  • Import Penetration = Imports / ADM
  • Export Orientation = Exports / Shipments
  • Domestic Market Share = (Shipments – Exports) / ADM
  • Labour Productivity = GDP / Employment (thousands of CDN $)
1

In December 2012, data was suppressed and not included

Return to footnote 1 referrer

2

Establishment data does not include "indeterminate" establishments

Return to footnote 2 referrer

Sources: Statistics Canada, Trade Data Online

Economic overview

The sporting and athletic goods manufacturing industry exhibited sound growth in shipments, fuelled by increased domestic and export demand. Shipments increased at an average annual rate of 7.3% since 2011, to a total of $1.1 billion in 2015. In the same period, total exports and apparent domestic market increased at average annual rates of 5.8% and 8.3% respectively. Imports grew at annual average rate of 8.2% between 2011 and 2015, exceeding change in exports and resulting in an increasing negative trade balance of $1.4 billion in 2015. Between 2010 and 2014, the total number of establishments contracted by approximately 9% or 27 establishments.

This industry includes companies that manufacture a diverse array of products for fitness and exercise, camping, fishing, winter sports such as hockey, shooting, playground structures, and aquatic equipment such as pools. Companies in the industry range from small, specialized companies to diversified corporations. What these firms share, however, is the recognition that brand loyalty plays an important role in their success. Canada is also home to R&D capacity of major hockey equipment manufacturers.

Several socio-economic criteria influence the market demand in this industry. First, sporting and athletic goods are leisure products, and leisure is primarily a matter of individual preferences, thus market demand is subject to changing tastes and popular trends. Furthermore, the industry must compete against dissimilar industries that also produce leisure products, such as music, books, and video games. Finally, economic conditions, demographics, weather conditions, and the pricing of substitute and complementary goods also affect market demand.

Association

Date modified: