Measuring Canada's Digital Media Economy

All submissions have been posted in the official language in which they were provided. All identifying information has been removed except the user name under which the documents were submitted.

Submitted by jkozuch 2010–07–05 11:07:47 EDT

Theme: Canada's Digital Content
Idea Status: +7 | Total Votes: 9 | Comments: 0

As an industry operating in an age where we're more socially connected than ever before, we have little understanding of the actual size and scope of our industry, and the space in which we work.

Obtaining topical data for the digital media industry is costly and difficult at best. In a thriving and ever–changing industry, it doesn't help that the data collection process occurs only every five years, with the next round of surveying slated to begin in 2011. The providers of digital media services are classified in a way that isn't indicative of the industry's true organization, and two more years will pass before the NAICS classification is rewritten.

To compound the issue even further, the data currently being collected reflects only the larger organizations, while ignoring the small to medium–sized businesses, who are the primary drivers of our economy.

This project will create a classification system for Canada's digital media industry and shed light on the industry's size and scope. We'll accomplish this by utilizing a variety of methods:

Surveying employees in the digital media industry
Classifying and surveying companies
Surveying and interviewing buyers of digital media services

The methods of gathering data will include surveying through web–based collection mechanisms, face–to–face interviews as well as a series of asks through social media, email marketing and the project blog. These research phases will be run concurrently, and it is quite likely that during the course of this research project, the large data sets (1, 2, and 3 identified above) will spin off into subsequently smaller data sets with the intention of revealing and cataloguing the generated insights and findings. These smaller data sets will provide us with an increasingly valuable understanding of our industry.

Links to Web sites not under the control of the Government of Canada are provided solely for the convenience of visitors. The government is not responsible for the accuracy, currency or the reliability of the content. The government does not offer any guarantee in that regard and is not responsible for the information found through these links, nor does it endorse the sites and their content.

Visitors should also be aware that information offered by non-Government of Canada sites to which the Digital Economy Consultation links is not subject to the Privacy Act, the Official Languages Act and may not be accessible to persons with disabilities. The information offered may be available only in the language(s) used by the sites in question and visitors should research the privacy policies of the sites before providing personal information.

Suggested URL: Pixel to Product

The public consultation period ended on July 13 2010, at which time this website was closed to additional comments and submissions. News and updates on progress towards Canada’s first digital economy strategy will be posted in our Newsroom, and in other prominent locations on the site, as they become available.

Between May 10 and July 13, more than 2010 Canadian individuals and organizations registered to share their ideas and submissions. You can read their contributions — and the comments from other users — in the Submissions Area and the Idea Forum.

Share this page

No endorsement of any products or services is expressed or implied.

x Close