Financing Profile: Small and Medium-Sized Enterprises in Tourism Industries

Obstacles to business growth

Small and medium-sized enterprises in tourism industries were more likely to report obtaining financing as an obstacle to business growth

The tourism industry operates in a unique and challenging environment, constantly adapting to changing demographics, economic conditions, health and safety issues and environmental concerns. As a result, achieving growth targets for an SME in the tourism industry can be challenging. Current issues facing the tourism industry include, but are not limited to, seasonality of industry demand, new competition from emerging economies, exchange rates, border infrastructure, increased fuel costs, air access, labour shortage and concerns over global security (Canadian Tourism Commission, 2009a; and Industry Canada, 2008).

Among SME owners surveyed in 2004, the most frequently identified obstacle for both tourism and non-tourism business was the level of taxation. Low profitability, insurance rates and instability of consumer demand were more common concerns for businesses in tourism industries than those in non-tourism industries in 2004 (see Table 3).

Table 3
Perceived Obstacles to Business Growth, 2004 and 2007*
Obstacles 2004 2007
Tourism
(%)
Non-Tourism
(%)
Tourism
(%)
Non-Tourism
(%)

* Bold values denote statistically significant difference at 5 percent.
Source: Statistics Canada, Survey on Financing of Small and Medium Enterprises, 2004 and 2007.

External to the Firm Finding Qualified Labour 32 37 39 42
Instability of Consumer Demand 42 36 30 33
Government Regulations 35 34 31 27
Environmental Regulations/ Compliance     11 12
Level of Taxation 50 47    
Increasing Competition     37 40
Internal to the Firm Obtaining Financing 25 20 25 16
Management Capacity 12 14 12 11
Rising Business Costs     59 56
Low profitability 47 38    
Insurance Rates/Premiums 42 36 36 34

In 2007, the most frequently cited challenge reported by SME owners was rising business costs followed by finding qualified labour. Over half of tourism SME owners (59 percent) identified business costs as an obstacle to growth and more than a third (39 percent) cited concerns about finding qualified labour.

Interestingly, in comparison with SMEs in non-tourism industries, SMEs in tourism industries were significantly more likely to cite obtaining financing as an obstacle to business growth in both 2004 and 2007 (see Table 3). In 2007, across the tourism industries, SMEs in the accommodation industry were the most likely to identify obtaining financing as an obstacle (32 percent), followed by the recreation and entertainment industry (29 percent). Conversely, none of the businesses in the transportation industry identified obtaining financing as an obstacle (SME Financing Data Initiative, Statistics Canada, 2007).