Archived — Minister of State Rob Moore Leads National Tourism Delegation to China—October 17 to 21, 2010

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Photo of the Honourable Rob Moore, Minister of State (Small Business and Tourism)

Minister of State Moore on an interactive bicycle at the Canada Pavilion, pedalling through animated urban Canadian cityscapes.

From October 17–21, 2010, the Honourable Rob Moore, Minister of State (Small Business and Tourism) and government partners will lead a mission to China to strengthen ties between the Chinese and Canadian travel industries. The mission will help foster new opportunities presented by the Approved Destination Status agreement with China and promote travel from China to Canada. The Minister of State will be joined by provincial tourism ministers and delegates, and members of the Canadian tourism industry. Daily updates will be posted on the activities of the Minister of State and the delegation.



Approved Destination Status

In June 2010, Prime Minister Stephen Harper witnessed the signing of a Memorandum of Understanding between the governments of Canada and China to implement Approved Destination Status (ADS) for Canada. This agreement will allow groups of travellers from China to visit Canada, and give the Canadian tourism industry the ability to market directly to Chinese travellers.

ADS is a tremendous boost for our tourism industry and has the potential to grow our visitor economy as we open up the world's fastest-growing outbound tourism market. According to a Conference Board of Canada survey, ADS is expected to boost the yearly number of travellers from China to Canada by up to 50 percent by 2015.

In August, Minister of State Rob Moore (Small Business and Tourism) welcomed the first official visit by a Chinese tour group under ADS. The group spent one week in Canada exploring and experiencing some of our country's unique and historic attractions.

Photos: 1


Minister of State Moore Travels to China
Shanghai, China
Monday, October 18

The Honourable Rob Moore, Minister of State (Small Business and Tourism), attended a luncheon with members of the Shanghai government, travel industry and travel media.

Minister of State Moore offered opening remarks highlighting some of our country's most unique and fascinating attractions. He told the audience that he and the delegation were visiting China in an effort to learn more about how to ensure that travellers from China would have an enjoyable experience in Canada. The Minister of State also emphasized that Canada is building the necessary infrastructure, increasing the number of flights between Canada and Asia, and accelerating the visa application process.

The luncheon was followed by a roundtable meeting to discuss future opportunities under Canada's Approved Destination Status with China. The discussion also focused on ways of promoting Canada to the Chinese public.

Photos: 1 | 2 | 3 | 4 | 5 | 6


Minister of State Moore Travels to China
Shanghai, China
Monday, October 18

Canada Pavilion

During his stay in Shanghai, the Honourable Rob Moore, Minister of State (Small Business and Tourism) visited World Expo 2010.

World Expo 2010 Shanghai offers a glimpse into the history and culture of a multitude of countries from around the world. Nearly 60 million people have already explored its many pavilions. Minister of State Moore visited the Chinese and Indian pavilions. These countries are priority international markets for Canada and are important to the future of Canadian tourism.

Minister of State Moore and his travel delegation also visited the Canada Pavilion at World Expo.  There he pedaled on an interactive bicycle through animated urban Canadian cityscapes at the Canada Pavilion.

With the help of Air Canada, Minister of State Moore was pleased to award Xiao Xi Zhi, the 5.8-millionth visitor to the Canada Pavilion with a free flight to the destination of her choice.

Read Canadian Heritage's news release:
Canada Pavilion at Expo 2010 Exceeds Its Attendance Goal

The Government of Canada has made a significant commitment to Canada's participation in World Expo 2010 Shanghai, representing Canada's commitment to its relationship with China and specifically with Shanghai. With a $58-million budget to build and operate its pavilion, Canada was among the first countries to start construction at the site.

Since its opening on May 1, the Canada Pavilion has been one of the most popular attractions at World Expo 2010 Shanghai, drawing nearly 35 000 visitors daily. It is expected that attendance will exceed 6 million visitors by the time World Expo 2010 concludes on October 31, 2010.

Photos: 1 | 2 | 3 | 4 | 5 | 6 | 7

China Pavilion

Minister of State Moore and his travel delegation visited the China Pavilion, which is known as "The Crown of the East." The pavilion is styled after traditional Chinese architecture from the Spring and Autumn Period (between the 8th and 5th centuries BCE).

The trip to the China Pavilion provided the delegation with a deeper understanding of the vastness of China and its steady progress in becoming a world power. With over 1.3 billion citizens and a growing economy, China will have a major impact on tourism worldwide. China's granting of Approved Destination Status to Canada means that more Chinese visitors will be arriving in Canada than ever before. The Canadian government and tourism industry are prepared to welcome these new arrivals and ensure that they not only enjoy their stay, but also plan to return.

Read Prime Minister Stephen Harper's news release:
Canada and China broaden strategic partnership

Photos: 1 | 2

India Pavilion

Minister of State Moore and his travel delegation visited the India Pavilion, which is one of the largest pavilions at World Expo 2010 Shanghai. The India Pavilion has a crimson dome in its centre that symbolizes "Unity in Diversity" in India.

Furthering ties with India is also important to the Government of Canada, as India represents another rapidly growing tourism market. India's economy is growing almost as quickly as China's, and India is increasingly becoming an important economic power.

Canada and India are continuing to build on their tourism ties. In June 2010, the Canadian Tourism Commission (CTC) named Akshay Kumar Canada's Tourism Ambassador to India. Kumar is a famous Bollywood actor and singer who carried an Olympic torch for the Vancouver 2010 Olympic and Paralympic Winter Games. He is working with the CTC is to help inspire others to visit Canada and enjoy all that it has to offer.

Photo: 1


Minister of State Moore Travels to China
Beijing, China
Tuesday, October 19

The Honourable Rob Moore, Minister of State (Small Business and Tourism), and Michele McKenzie, President and CEO of the Canadian Tourism Commission (CTC), greeted Canadian destination and tourism suppliers and Chinese tour operators and buyers at the CTC's Showcase Canada–Asia 2010 welcome gala.

Minister of State Moore congratulated the CTC on the success of its efforts to promote Canada internationally and draw new visitors to Canada. Participants at the gala were encouraged by Minister of State Moore and Ms. McKenzie to be innovative in their efforts to promote Canada and to capitalize on the new opportunities afforded by Approved Destination Status with China. China has nearly 100 million travellers, and India has many more, and all are eager to find the ideal vacation destination. Minister of State Moore emphasized that it is important that marketing organizations, operators, industry members and government all work together to deliver exceptional travel experiences to Asian tourists.

Kevin Krueger, British Columbia's Minister of Tourism, Culture and the Arts, also spoke. He noted that British Columbia is home to one of the largest Asian populations in Canada, and the province is a favourite with travellers from China and India due to the thriving metropolitan centre of Vancouver, the beauty of the mountains and the ocean, and its close proximity to Alberta's Lake Louise.

Photos: 1 | 2 | 3


Minister of State Moore Travels to China
Beijing, China
Wednesday, October 20

The Honourable Rob Moore, Minister of State (Small Business and Tourism), addressed Canadian participants in the Canadian Tourism Commission's (CTC) Showcase Canada–Asia 2010 during a breakfast event.

Minister of State Moore outlined the government's support of Canadian tourism and emphasized the important role of industry in achieving success. The Canadian government is making investments in infrastructure to accommodate new visitors and is also working on streamlining its processes to make it easier for Chinese travellers to enter Canada. It is also important for the travel industry to ensure that our products and services will attract new visitors and encourage them to return.


Minister of State Moore Travels to China
Great Wall of China
Wednesday, October 20

North of Beijing, the Honourable Rob Moore, Minister of State (Small Business and Tourism), visited the Great Wall of China.

The Great Wall of China is over 2000 years old and 5000 kilometres long. The Great Wall was initially built of wooden frames filled with earth, but was rebuilt in stone at the onset of the Ming dynasty (1368–1644).

Photos: 1 | 2 | 3


Minister of State Moore Travels to China
Beijing, China
Wednesday, October 20

The Honourable Rob Moore, Minister of State (Small Business and Tourism) and his tourism delegation toured the Canadian Tourism Commission's Showcase Canada–Asia 2010 event.

Minister of State Moore explored the showcase event to further understand the initiatives that participants will be implementing to encourage Chinese tourists to visit Canada. According to the Conference Board of Canada, the number of Chinese visitors to Canada is expected to increase by 50 percent by 2015.

By 2020, the United Nations' World Tourism Organization is predicting that China will have 100 million international travellers. This will make it the largest outbound tourism market in the world.

Photos: 1 | 2 | 3


Minister of State Moore Travels to China
Beijing, China
Wednesday, October 20

The Honourable Rob Moore, Minister of State (Small Business and Tourism), and his tourism delegation met with large-scale tour operators.

This discussion centred on the travel trade experience within China. The delegation also explored how the provinces and territories can compete for more visitors from the more than 780 million people living in rural China and from the over 500 million people living in the urban epicentres.

Photos: 1 | 2 | 3

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