Atlantic Growth Strategy Tourism Announcement - Minister Chagger
Hello, everyone. I'm Bardish Chagger, Canada's Minister of Small Business and Tourism.
You may have heard that today my colleagues ministers Bains, Brison, Leblanc and MacAulay and premiers Ball, McNeil and MacLauchlan together announced an investment of more than $24 million in support of Atlantic Canadian tourism.
This is a partnership between our governments, Destination Canada and each province's tourism marketing agency.
It will pool our resources and talent to truly spread the word about just how amazing Atlantic Canada's welcoming people, natural beauty and fantastic operators really are.
This investment will help attract the attention of key markets around the world.
Right now I'm in China—one of the strategy's target markets—with His Excellency the Right Honourable David Johnston, Governor General of Canada.
We are here to meet with Chinese partners and to encourage more people to visit our beautiful country from coast to coast to coast.
We are known around the world for being welcoming, diverse and offering many great and exciting experiences.
And, of course, Atlantic Canada is an essential part!
And announcements like today's show that Canada has a clear plan: to invest in marketing this great country to the world; to increase access and make it easier to get here; and to partner with operators to offer unforgettable, innovative experiences that keep visitors coming back for more!
Through both the Atlantic Growth Strategy and Canada's New Tourism Vision, we are backing up our commitments with investments.
Tourism is our largest service export.
And whether it's in eco, culinary, indigenous, cultural or LGBTQ2 tourism, our sector supports tens of thousands of jobs right across Atlantic Canada.
As we are celebrating Canada's 150th anniversary this year, we expect to see record numbers of visitors.
And in 2018, which is the Canada–China Year of Tourism, we expect to reach similar numbers in terms of Chinese visitors.
I look forward to working with our partners to accomplish great things for Canada!