How to get involved

Engaging with potential bidders or current contractors:

Canadian companies can follow some key steps to get involved:

Identify opportunities

  • Research upcoming and current procurements and identify who the contacts are at the major IRB/ITB contractors;
  • Research the bidder's/contractor's products and those of their suppliers;
  • Contact an ITB manager and/or officials at the Regional Development Agencies for specific project information and advice;
  • Prepare a marketing plan that demonstrates how your product or service is competitive and how it could fit with the bidder's/contractor's business activities;
  • Make sure your company has any  necessary accreditation (ISO, Controlled Goods, etc);
  • Register on the Canadian Company Capabilities List


  • Gather additional intelligence; and make contacts through trade associations, industry days, conferences and trade shows

Make contact

  • Make direct contact with the contractors and their major suppliers and present your marketing plan; and
  • While the ITB website and RDA officials can help point companies toward each other, it is up to you to make contact and sell your product or service.

Engaging with a contractor's major suppliers

In some projects, the contractor may involve their Tier 1 major suppliers in its strategy to meet its IRB/ITB obligations.  This means that Canadian companies like yours may be able to market themselves to these major suppliers as well. 

Identifying a contractor’s Tier 1 suppliers is part of your research and networking activities outlined above.

An explanation of how the Industrial and Technological Benefits Policy works and how it helps Canadian businesses grow.

Transcript—ITB Explainer Video

Meaghan Curran, Industrial and Technological Benefits Officer: Are you a Canadian company? Have you heard of the Industrial and Technological Benefits—or ITB—Policy?

What is it?

And how can you benefit from it?

Here's what you need to know.

[Animated graphic of jet engines with ITB – Industrial Technology Benefits moving across screen]

You might be aware that Canada is buying new equipment and services for our armed forces and Canadian Coast Guard.

The ITB Policy is part of a judged bidding process that helps to determine who wins major defence contracts.

[Animated graphics: proposal leaving an office building and moving through to an image of Parliament buildings. A magnifying glass scolls over parts of the proposal to reveal gears, a bag of money and the letters VP. Five proposals drop down from the top of the screen and grow to different heights to resemble a bar graph. The tallest proposal then gets a ribbon that reads "contract."]

Companies who bid on a defence contract submit a proposal to the Government of Canada. This proposal includes a technical submission, which is evaluated by the Department of National Defence, a financial submission, evaluated by Public Services and Procurement Canada, and a Value Proposition, evaluated here at Innovation, Science and Economic Development. The proposal with the highest combined score wins the contract.

[Animated graphics: ITB Policy with image of buildings, dollar sign, equal sign and a proposal, with the image of a bag of money going onto a map of Canada]

The ITB Policy then requires the winning company to invest an amount equal to the contract value back into our economy.

So how do they do this?

[Animated graphics: map of Canada, buildings appearing on map]

They form partnerships and give work to firms in Canada like yours.

They invest in new technologies and research.

And they do this work with Canadian companies both inside and outside the defence industry.

This helps to grow our economy and makes us more innovative.

[Animated graphics: buildings appearing on map of Canada, airplane flowing through]

Now, how can your company get involved?

[Animated graphic: person at desk with RDA sign on front, with list of RDAs (WD - Western Economic Diversification Canada, FedDev - Federal Economic Development Agency for Southern Ontario, ACOA - Atlantic Canada Opportunities Agency]

Talk to your Regional Development Agency representative.

Visit to keep track of upcoming projects and industry meetings.

[Animated graphic of computer showing website]

Get to know and get in contact with potential bidders and contractors.

[Animated graphic showing buildings with lines being drawn from business to business]

Find out whether your company needs specific certifications.

[Animated graphic of checklist being checked off]

[Graphic key over host shoulder:]

For more information about the ITB Policy, visit our website or take a look at our other videos.

[Innovation for a Better Canada]

[Canada wordmark]

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