Canada's tourism vision
Clear vision. Bold actions. Ambitious goals.
Our Vision is simple: bring more travellers to Canada and grow our industry.
We are aiming high with three ambitious targets.
competing to be a top 10
international overnight visitors by 2021
Here's the latest
Through our government's New Tourism Vision, we have a clear plan to build on this success and showcase our beautiful landscapes, incredible experiences and unique culture to the world.
The top six ways to get your business ready for growth
Take a bird's-eye view
Look at your business through the eyes of your customers. Is your website simple and easy to use? Are you easy to find? Is there anything you should fix?
Tell your story
What's your story? Telling customers why you do what you do can help create a connection. Check out the DC content playbook for more on storytelling.
Go ahead…Google yourself
Everyone else is! Find out what people are saying and use it. It'll take some extra time, but publicly responding to reviews on travel sites shows customers how much you care.
Get the most out of hosting
Small businesses can win big with earned media. Invite a travel blogger to experience for free what your business has to offer, in exchange for a review.
Give them a 360° perspective
Give people a 360° view of what your business has on offer, whether it's thrilling, beautiful or anything in between. A video will help them choose you.
Add a language to your website
2018 is the year of Canada–China tourism, and we've just lifted the visa requirements for Mexican nationals. Help potential visitors find you by speaking their language.
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