Introducing Canada's Tourism Vision
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From: Innovation, Science and Economic Development Canada
Focused on growth
Twenty million travellers chose Canada in 2016. That's up 11% from 2015. But better is always possible.
Canada's Tourism Vision is simple: bring more travellers to Canada and grow our industry.
Clear vision, bold actions and ambitious goals
Canada's Tourism Vision focuses on marketing, access and products.
Success is all about offering unique experiences—like the many festivals in our cities, adventures across our vast wilderness, and great food and drink almost anywhere you go. That's why we're investing more in creating the experiences that make travelling to Canada unforgettable.
Creating experiences isn't enough–you have to tell the world about them. So we're investing more in Destination Canada to help get the word out. We want to bring more customers to the doors of small businesses across this country—from as far away as China to as close as our American neighbours.
If we want more people to come to Canada, we have to make it easier to get here. We're lifting the Mexican visa requirement, opening new visa application centres and expanding the Electronic Travel Authorization (eTA) program to make it simpler for foreign nationals who fly to, or through, a Canadian airport.
We are aiming high with three ambitious targets
Competing to be a top 10 international destination
Increase international overnight visitors by 30%
Double the number of Chinese tourists
- By 2025, competing to be a top 10 international destination
- By 2021, increase international overnight visitors by 30%
- By 2021, double the number of Chinese tourists
Six ways to get your business ready for growth
Look at your business through the eyes of your customers. Is your website simple and easy to use? Are you easy to find? Is there anything you should fix?
What's your story? Telling customers why you do what you do can help create a connection. Check out the DC content playbook for more on storytelling.
Everyone else is! Find out what people are saying and use it. It'll take some extra time, but publicly responding to reviews on travel sites shows customers how much you care.
Small businesses can win big with earned media. Invite a travel blogger to experience for free what your business has to offer, in exchange for a review.
Give people a 360° view of what your business has on offer, whether it's thrilling, beautiful or anything in between. A video will help them choose you.
2018 is the year of Canada–China tourism, and we've just lifted the visa requirements for Mexican nationals. Help potential visitors find you by speaking their language.
Grow your business with funding and great advice
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