First
PreviousFinal Evaluation of the Language Industry Initiative
Logic Model
The objectives phase has the following written: "To help language industries (Lis) establish a strategic direction, strengthen links among partners, improve their capacity to respond to the increasing demand for linguistic services and products; develop access language markets in Canada and abroad; establish a sustainable succession plan following the implantation of the Action Plan for Official languages (APOL)" It branches down to two different program elements.
The first is "Canadian Network of Language industries Coordination and governance Enhancing potential." The goes down to the activities box that has the heading "Lii implementation group's steering committee." Inside the section are the following points:
- Ensures Language Industry Initiative Implementation
- Supports the creation of representative associations
- Monitors Outcomes
- Organizes and coordinates steering committee activities
- Assesses the language industry profile
- Manages and supervises Language industry transfer payments to the Association
- Supports the development strategy for La Reliève
- Identifies research and analysis priorities.
The next section is output and it contains the following:
- Reports on activities and outcomes
- Updates the Li profile
- Meetings, workshops
- Creation of at least one association
- Contributions to the AILIA for networking activities and HR development
- Annual report to the Privy Council office (PCO)
The next section is labelled Immediate Outcomes
- HR development action plan
- Clear strategic direction
- Industry consensus on and adoption of a strategic direction
- Opportunities knowledge.
The next section is labelled Provisional outcomes
- Synergies between Li sectors
- Curriculum development of teaching establishments
- Elimination of the difference between market demand and available HR.
The last section is labelled Final outcomes and says within it "Sustainable infrastructure for Lis".
The second program element is "Marketing and brand promotion Enhancing Potential." The connects to a box in the activities section with the heading Lii implementation group. In the box are the following bullet points:
- Supports the recruitment of new talent (HR development_
- Supports and coordinates fairs and trade missions
- Supports the development of information products to promote Lis in various markets in Canada and abroad
- Makes public servants and Li companies aware of government programs intended for Lis
- Manages and supervises language industry transfer payments to firms
- Gathers data on national and international markets.
This box then branches down to two more boxes under the output category. The first has the following points in it:
- Marketing strategy – Canada (clients/HR development)
- Li national trade fairs
- Li promotional material
- Printed and online list of government Li programs
- Contributions to Li firms for image brand marketing and promotional activities for participation in trade fairs (national)
It leads next to the immediate outcomes category with a box containing:
- Better Li knowledge among potential students and clients
- Increased participation in trade fairs
- Understanding of market opportunities
- Increased use of government programs by Lis.
Next it goes to Provisional outcomes
- Higher sales
- Industry viability in terms of HR
The second output category of the split had the following written.
- Marketing strategy-international market
- Canada booth at trade fairs
- Information products inviting participation at international events
- Contributions to Li firms for image brand marketing and promotional activities and for participation in international trade fairs and missions.
It leads to an immediate outcomes category box with the following
- Increased participation in trade fair missions and fairs (international)
- Better knowledge of Canadian Lis among Canadian representatives abroad
- Understanding of market opportunities
This leads to a provisional outcomes box with the following:
- More contracts and greater international market share for Canadian Li firms
- Increased presence of Canadian Lis at international promotional activities
The two Provisional outcomes boxes together lead to one under the final outcomes category with "Secure and improved access to national and international markets" inside
Figure 1
The image is of a bar graph with the heading "Reasons why respondents were not members of AILIA" and 5 reasons answered as well as the number of respondents for that answer. 45 percent of respondents answered that they were "Already a member of another organization." 32 percent answered that they "Didn't know the organization." 16 percent answered that "Membership fees too high." 13 percent respondents answered that "It does not add value to our organization." Finally, 26 percent responded "Other (specify)" The of the graph is labelled that "number of respondents (n=31)"
Figure 2
The image depicts a graph showing the percentages of responses who answered for varying levels of satisfaction in various categories. The heading of the chart is "Levels of satisfaction with AILIA services". The first category is "AILIAs contribution to the development of standards and best practices for your sector (n=61)"; 27% of respondents said Dissatisfied, 29% said Neutral, and 44% said Satisfied. The next category is "Overall promotional and advocacy activities by AILIA (n=67)"; 22% of respondents said Dissatisfied, 31% said Neutral, and 47% said Satisfied. The next category is "Overall services to AILIA members (n=70)"; 23% of respondents said Dissatisfied, 27% said Neutral, and 50% said Satisfied. The next category is "Conferences, fairs, and/or meetings organized by AILIA(n=61)"; 25% of respondents said Dissatisfied, 25% said Neutral, and 50% said Satisfied. The final category is "AILIA reports and publications (n=65)"; 11% of respondents said Dissatisfied, 23% said Neutral, and 66% said Satisfied.
Figure 3
The image is a graph titled "The AILIA's impact on its members." The graph shows responses depicting the various levels of agreement with three statements. The first statement is "Contributed to the development of my organization in general (n=68)" where 40% of respondents answered Disagree, 30% answered Neutral, and 30% answered Agree. The next statement is "Allowed my organization to hire new staff (n=60)" where 70% of respondents answered Disagree, 20% answered Neutral, and 10% answered Agree. The last statement is "Helped the professional training of organization's staff (n=68)" where 45% of respondents answered Disagree, 34% answered Neutral, and 21% answered Agree.
Figure 4
The image is a graph titled "The AILIA's impact on its members." The graph shows responses depicting the various levels of agreement with three statements. The first statement is "Allowed my organization to develop new services or products (n=65)" where 67% of respondents answered Disagree, 21% answered Neutral, and 12% answered Agree. The next statement is "Allowed my organization to find new outlets or clients on the international markets (n=60)" where 52% of respondents answered Disagree, 30% answered Neutral, and 18% answered Agree. The last statement is "Allowed my organization to find new outlets or clients on the national markets (n=60)" where 53% of respondents answered Disagree, 27% answered Neutral, and 20% answered Agree.
Figure 5
The image is of a graph with the heading "Impact of LIP contributions". The graph shows the percentage of respondents who either agree, disagree or are neutral to a series of statements. The first statement is "Attract new students (n=49) and 8% Disagree, 14% are neutral, and 78% Agree. The next statement is "Observe an increase in the demand for our products and/or services (n=53) and 11% Disagree, 21% are neutral, and 68% Agree. The next statement is "Develop new services or products (n=34) and 35% Disagree, 21% are neutral, and 44% Agree. The next statement is "Develop a business or communications strategy in order to benefit from market opportunities (n=42) and 17% Disagree, 21% are neutral, and 62% Agree. The next statement is "Find new outlets or clients on international markets (n=51) and 8% Disagree, 20% are neutral, and 72% Agree. The final statement is "Find new outlets or clients on national markets (n=49) and 13% Disagree, 13% are neutral, and 75% Agree.
Figure 6
The image is of a graph with the heading "Perceived usefulness of the LII". The graph shows the percentage of respondents and how useful they find various LII products and services. The first service is "Language Industry Program (LIP) (n=87)" and 18% say Not Useful, 13% Fairly Useful, and 69% Useful. The next service is "Informations on language industry occupations (n=62)" and 14% say Not Useful, 21% Fairly Useful, and 65% Useful. The next service is "Fairs or Missions (n=57)" and 29% say Not Useful, 19% Fairly Useful, and 52% Useful. The next service is "Reports and Publications (n=63)" and 11% say Not Useful, 22% Fairly Useful, and 67% Useful. The next service is "Market Studies (n=60)" and 18% say Not Useful, 16% Fairly Useful, and 66% Useful. The final service is "Language industry web site (n=75)" and 20% say Not Useful, 25% Fairly Useful, and 55% Useful.
Figure 7
The image shows a chart depicting the response to a statement and the degree to which respondents agree with that statement. The title of the graph is "Impact of LIP contributions." The statement "Enabled me to make contact with people outside my industry (n=42)". 33% of the respondents said they disagree, 17% were neutral, and 50% agreed.
Figure 8
The image shows a chart depicting the response to two statements and the degree to which respondents agree with the statements. The title of the graph is "AILIA's impact on its members." The first statement is "Enabled me to make new contacts among people in my industry (n=70)." 28% of the respondents said they disagree, 18% were neutral, and 54% agreed. The second statement is "Enabled my organization to build partnerships with other firms or institutions (n=68)." 49% of the respondents said they disagree, 22% were neutral, and 29% agreed.
Figure 9
The image shows a chart depicting the response to two statements and the degree to which respondents agree with the statements. The title of the graph is "Impact of LIP contributions." The first statement is "Enabled me to make new contacts among people in my industry (n=48)." 13% of the respondents said they disagree, 17% were neutral, and 71% agreed. The second statement is "Enabled my organization to build partnerships with other firms or institutions (n=43)." 23% of the respondents said they disagree, 21% were neutral, and 56% agreed.
Figure 10
The image shows a graph titled "Agree that the LII Achieved its Objective." The statement "The initiative achieved its objective" and the percentage of respondents are given. Of 88 respondents, 8% said not at all, 70% said partially and 22% said completely.
Figure 11
This image shows a graph with the title "Agree that the LII achieved its objective." The graph shows respondents based on the type of company and the degree to which they agree. The first type is "Translation (n=28)"; 14% said not at all, 72% said partially, and 14% said completely. The next type is "Training (n=53)"; 11% said not at all, 64% said partially, and 25% said completely. The next type is "Language technology (n=18)"; 22% said not at all, 50% said partially, and 28% said completely. The final type is "Other (n=11)"; 91% said partially, and 9% said completely.
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