Evaluation of the Marquee Tourism Events Program

Final Report

June 30, 2011

Tabled and approved at the Departmental Evaluation Committee on June 30, 2011

Table of Contents

• Executive Summary
• 1.0 Introduction
  • 1.1 Program Context and Overview
  • 1.2 Program Resources
  • 1.3 Program Design and Delivery
  • 1.4 Expected Results
  • 1.5 MTEP Logic Model
• 2.0 Evaluation methodology
  • 2.1 Evaluation Approach
  • 2.2 Evaluation Objectives and Scope
  • 2.3 Evaluation Questions
  • 2.4 Data Collection Methods
  • 2.5 Data limitations
• 3.0 Evaluation findings
  • 3.1 Relevance
  • 3.2 Performance
• 4.0 Conclusions and lessons learned

Appendices (Separate document)

Appendices are available via an Access to Information

Appendix A: MTEP Evaluation Matrix
Appendix B: List of Individuals Interviewed
Appendix C: Interview Guides
Appendix D: List of Approved Summer Marquee Tourism Events and Tier One Events