An Introduction to Intellectual Property (IP)

From: Canadian Intellectual Property Office

An Introduction to Intellectual Property (IP)
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Before you begin …

You are about to take a journey into the world of IP. The following presentation will introduce you to the strategic value of IP and how it applies to your research, your inventions or innovation, and your artistic creations.

You will learn about the five main types of intellectual property rights (IPRs) administered by the Canadian Intellectual Property Office (CIPO). CIPO plays a key role in supporting Canada's innovation and productivity by delivering and granting quality and timely IP rights.

Canadian IP at a Glance

Patents

  • Walkie Talkie, Insulin Process

Trademarks

  • BlackBerry, Beavertails

Copyright

  • Recordings by The Tragically Hip, Anne of Green Gables (book content)

Industrial Designs

  • Bombardier Snowmobile, Hockey Goalie Mask

Integrated Circuit Topography

  • Canadarm (Mechanical arm)

Patents

New inventions or any new and useful improvement of an existing invention

What Can You Patent?

Using a door lock as an example:

Car door lock

Car door lock
Patent number : CA 2590356
Filed by Zygmunt Dziwak in 2007

  • A Product: a door lock
  • A Composition: a chemical composition used in lubricants for door locks
  • An Apparatus: a machine for making door locks
  • A Process: a method for making door locks

… or an improvement on any of these

Did You Know That:

90% of patents are for improvements to existing patented inventions

Find three improvements

Find three improvements for these two mouse traps
  1. Cheese (the plastic smells like cheese)
  2. The spring is longer
  3. Hook at the end of the arm

Famous Canadian patents: Snowmobile

"Some day, I will invent a little machine that will glide over the snow and will even allow me to go up hills."
J. Armand Bombardier

J.Armand Bombardier
© Musée J. Armand Bombardier

The SKI-DOO ® snowmobile has made tracks since J.Armand Bombardier registered his first patent in 1937. Bombardier Recreational Products now has manufacturing facilities in six countries on three continents and the company's products are sold in more than 80 countries worldwide!

Snowmobile

Patent application no. 367104
Registered June 29, 1937


Telephone

Ontarian Alexander Graham Bell invents the telephone — the genesis of Bell Canada, originally founded in 1880 as the Bell Telephone Company of Canada Ltd

Patent number
Year issued
Title
7789
1877
Improvements in electrics telephony
13809
1881
Improvements in electrics telephony
13810
1881
Improvements in electrics telephony
26701
1887
Reproducing sounds from phonograph records
26710
1887
Reproducing sounds from phonograph records

Alexander Graham Bell

Alexander Graham Bell

Trademarks

A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace


Look around you

… how many trademarks do you see everyday?

BlackBerry logo
Bell logo
ski-doo
Petro-canada logo

You might notice that some trademarks are followed by the symbols ® or ™.

Canada's Trade-marks Act does not contain any marking requirements. However, you may have come across the following symbols used by trademark owners, namely, ® (registered), TM (trademark), MD (marque déposée) or MC (marque de commerce). The ® or MD are generally used to identify a registered mark. The symbols TM or MC are generally used to identify an unregistered mark.


Trademarks can be used to uniquely identify goods and services

Petro-canada logo

Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes.

A brand is a collection of perceptions in the mind of the consumer.

A trademark is a distinctive indicator which uniquely identifies a particular company, individual, or product/service.


Top Canadian Brands

Canadian brands (in billions of dollars)
TD Bank 10.8
Royal Bank of Canada 10.5
Thomson Reuters 8.3
Scotiabank 7.7
Tim Hortons 3.9
Bell Canada 3.3
Shoppers Drug Mart/ Pharmaprix  3.2
Rogers 3.2
lululemon athletica 2.9
Telus 2.9

Source: Interbrand Canada 2014


Trademark protection

In today's competitive global marketplace, branding often becomes the most important aspect of a business or an organization.

Registering a trademark has important advantages in Canada:

Industrial Designs

The visual features of shape, configuration, pattern or ornament (or any combination of these features) applied to a finished article made by hand, tool or machine

Features that Appeal to the Eye

Copyright

Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created

The World of Copyright

Copyright is automatic upon creation. However, it's a good idea to:

Copyright-Protected Canadian Works

Atanarjuat
  • © Script
  • © Cover
  • © Movie scenes
  • © Movie editing
  • © Actor interpretation
  • © Pictures
Canadian Geographic
  • © Cover
  • © Pictures
  • © Articles
Gregory Charles
  • © Pictures
  • © Lyrics
  • © Music
  • © Cover

Integrated Circuit Topographies

3-D configuration of electronic circuits embodied in integrated-circuit products or layout designs


Integrated Circuit Topographies (ICTs)

Used in many technologies, such as:

  • Computers
  • Automobiles
  • Pacemakers
  • Industrial robots
  • Cameras
  • Spacecraft

Canada's most famous robotic and technological achievement made its space debut on November 13, 1981.

The Canadarm

The Canadarm is being used to install the shuttle docking port on MIR. Photo: NASA

The IP behind the BlackBerry

Patent

Patent drawing for the BlackBerry handheld computing device

Patent CA 2508239

A display for a handheld computing device includes a display panel; a circuit board carrying display electronics for the display panel; a cover assembly securing the display panel to the circuit board; and a resilient layer adhered to the circuit board for securing the display to the computing device.

Inventors: HOLMES, CHEN, SIMŒS
Owner: RESEARCH IN MOTION LIMITED

Trademark

The registered BlackBerry Trademark

Trademark Registration TMA 659946

Goods/Services: Electronic handheld units.

Registrant : BlackBerry Limited

Industrial Design

Industrial Design of the BlackBerry handheld electronic device

Industrial Design Registration 125919

Title: Handheld Electronic Device.

Registrant: RESEARCH IN MOTION LIMITED

The Canadian IP system at a glance

Patents

Term

Up to 20 years after filing

Protection

Apply nationally

Protects against

Use, sale, manufacture

What is protected

Inventions

Trademarks

Term

Renewable 15-year period

Protection

Apply nationally

Protects against

Use

What is protected

Identity of your products and services: words and designs

Copyright

Term

Generally life plus 50 years

Protection

Automatic, apply internationally (but registration can be sought in Canada)

Protects against

Copying, reproducing

What is protected

Original literary, artistic, musical and dramatic works, and other subject matters: sound recordings, performances, communication signals

Industrial designs

Term

Up to 10 years

Protection

Apply nationally

Protects against

Manufacture, sale, rent or importation

What is protected

Visual appearance of a product: ornamentation, shape, pattern, configuration

Integrated circuit topographies

Term

10 years

Protection

Apply nationally

Protects against

Use, sale, manufacture

What is protected

Original integrated circuit layout designs

Benefits of doing IP searches

Visit www.cipo.ic.gc.ca to access CIPO IP databases.

Contact us

E-mail: ic.contact-contact.ic@canada.ca
Toll-free: 1-866-997-2476
Fax: 819-953-OPIC (6742)
http://www.cipo.ic.gc.ca

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