An Introduction to Intellectual Property (IP) (Page 4 of 10)
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A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace
Look around you
… how many trademarks do you see everyday?
You might notice that some trademarks are followed by the symbols ® or ™.
Canada's Trade-marks Act does not contain any marking requirements. However, you may have come across the following symbols used by trademark owners, namely, ® (registered), TM (trademark), MD (marque déposée) or MC (marque de commerce). The ® or MD are generally used to identify a registered mark. The symbols TM or MC are generally used to identify an unregistered mark.
Trademarks can be used to uniquely identify goods and services
Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes.
A brand is a collection of perceptions in the mind of the consumer.
A trademark is a distinctive indicator which uniquely identifies a particular company, individual, or product/service.
Top Canadian Brands
|Canadian brands||(in billions of dollars)|
|Royal Bank of Canada||10.5|
|Shoppers Drug Mart/ Pharmaprix||3.2|
Source: Interbrand Canada 2014
In today's competitive global marketplace, branding often becomes the most important aspect of a business or an organization.
Registering a trademark has important advantages in Canada:
- It provides proof of ownership
- It allows you to flag infringement under the Trademark Act
- It prevents others from adopting a similar trademark
- It can make licensing your products and services easier
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