The Canadian Intellectual Property Office presents
Why should you have an intellectual property strategy?
(We see Richard Leclerc getting ready to be interviewed.)
Richard Leclerc, Senior Advisor, CIPO Outreach Program
(The interview begins with light music in the background.)
Intellectual Property strategy applies
to your intangible assets,
such as the name of the product or services that you
have in the market, inventions that you have developed,
or trade secrets that you have.
So it's a strategy that defines how you want to protect
your intangible assets, where you want to do so,
and when it's a good time to do it.
It's a strategy that should also be harmonized
to your business strategy.
An intellectual property strategy is important because it
forces you to take stock of your intangible assets and also think
about the best way to optimize their impact
on your business revenue, reputation and competitiveness.
It's also a good way to communicate
to your management team
or even your banker your vision and your approach.
To develop an intellectual property strategy,
as a first step, it is important no matter if you decide
to do it yourself or seek the help of an expert,
you should have some basic knowledge.
"What are patents, trademarks, trade secrets?"
and to do so you can contact
the Canadian Intellectual Property Office
or visit our website.
There is no one size fits all to do an
intellectual property strategy; it depends at which stage
of the business cycle you are at.
For example: "Are you a startup,
or you've been in business for many years?
Do you do business locally or across Canada,
or maybe you export?"
So you will have, for your strategy, to take into account
the level of activity and innovation in your
business sector and also who are your competitors.
Speaking of competitors, it would be a good idea
to integrate in your strategy
the approach you intend to take to
monitor their patent and trademark activities.
These are only some aspects of developing an
intellectual property strategy.
But remember, that you should know as much as possible about
patents, trademarks, and trade secrets to make
it easier to develop your strategy and less expensive.
For more information http://www.cipo.ic.gc.ca/strategy
Government of Canada wordmark
Canadian Intellectual Property Office signature