Intellectual property success stories

These stories are about businesses reaching their potential with the help and protection of intellectual property.

Canadian businesses bring to the marketplace innovative ideas and designs that are as diverse as its people. Our contribution counts on our knowledge and expertise in delivering quality IP rights for patents, trademarks, copyright and industrial designs so that innovators can profit from rightful ownership. Their success is our raison d'être, and why we choose to share their stories with you.

Crossworks' IP—A cut above the rest

Well settled with two factories in Canada, Crossworks Manufacturing Ltd. is a Canadian diamond manufacturing company whose mission is to create beautiful, sustainable products that are ethically mined, manufactured and sold worldwide. They purchase rough diamonds from the iconic diamond company De Beers, predominately from the Victor Diamond Mine, in Northern Ontario.

Keen on innovation, in the late 1990s, Crossworks began focusing on research and development (R&D) to create new shapes never before seen in the diamond industry, establishing a shiny IP portfolio for themselves. That's when they decided to use their expertise and identity to differentiate themselves as a Canadian company with specialized diamond cuts.

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ProSlide – Protecting the “next big thing” with IP

In an industry where differentiation is the key to success, Canada's ProSlide Technology Inc. has manoeuvred the waves expertly. The award-winning water ride company has an impressive list of industry firsts, and recognizes the importance of protecting its intellectual property.

At the heart of its strategy is pursuit of innovation to create the next big thing, while staying flexible towards the market's needs and trends.

ProSlide began to secure IP rights early on, with registered trademarks to protect its corporate identity. It then expanded its IP portfolio with patents, industrial designs, and even trade secrets in its marketing countries.

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Lee Valley Tools – Crafting a business through IP

With beginnings as a kitchen-operated mail-order business, Lee Valley has used the right tools to grow its business over the past 40 years.

The Canadian company has intellectual property in mind at every step of the process: from research and development of the design, to establishing freedom to operate, to deciding which products have IP worth protecting.

Lee Valley knows the value of a strong brand, right down to designing original packaging. The company uses trademarks to create brand recognition at home and internationally, and to adapt its marketing strategies to diverse markets and audiences.

Exploiting various forms of IP to protect their goods, while being respectful of others' IP is part of Lee Valley's good business practices, and it has proven effective.

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CarbonCure – Innovation and IP—CO2 in the mix

Canada's CarbonCure has entirely reimagined CO2 as a solution to reducing concrete's hefty carbon footprint. Its breakthrough technology recycles waste carbon dioxide during the concrete manufacturing process to decrease carbon emissions and improve strength.

A sound IP strategy has been key to CarbonCure's success, enabling the company to generate revenues through licensing its patented technology to concrete manufacturers. CarbonCure also credits its IP-savvy team as invaluable to business development and its effective use of IP.

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lululemon – Intellectual property best practices

Since 1998, Vancouver-based lululemon athletica has evolved from an active living community hub to a global retail phenomenon. Integral to the continued growth of the athletic apparel retailer is the strategic use of IP.

With its distinct logo and brand name, lululemon has successfully used its trademarks as powerful business tools to build a well-recognized brand and establish a strong connection with its customers. To protect the rights to its unique and innovative athletic wear designs, the company holds numerous patents and industrial design registrations in Canada and throughout the world.

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Contact us for an opportunity to have your success story published on this page.

Please ensure that all submissions can be made publicly available. If you are unsure about disclosing the information please contact a patent or trade-mark agent before submitting your post.

Success stories quiz

Can you guess the answers to the questions on some of these popular Canadian success stories?

1. Shuttled to space 90 times, this astonishing invention was granted its first Canadian patent in 1978.


The Canadarm

2. How do you solve transport issues caused by harsh Canadian winters? Bombardier found a way with his 1966 industrial design.


Bombardier B-7 Snowmobile

3. Canadian paramedic Rahul Singh registered a trademark in 2011 for this organization that provides disaster relief.


Global Medic

4. Hockey goalies around the world owe a debt to Habs fan Bill Burchmore for this industrial design that he registered in 1960.


Jacques Plante's Goalie Mask

5. This patented invention saved the lives and limbs of thousands of people around the world.



6. What patented medicine helped lead the way to the pharmaceutical industry with its large-scale production?



7. Trademarked UCA194, this powdered baby cereal potentially saved the lives of many newborn children.



8. An unintentional discovery turned clinical device. That's the remarkable Canadian intellectual property story of this life saving device.


The pacemaker

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