Targeted Email

Email is a quick and very inexpensive way to distribute information. Many businesses are choosing to use email to stay in touch with their customers, provide valuable information to potential customers, reach new target customers and create relationships with vendors, suppliers and others in their supply chain.

When used properly, email marketing can achieve tremendous results. The quality and quantity of valuable leads, new customer relationships and ultimately sales will vary based on a series of factors, including:

• The quality of your email distribution list: Is your list a "house" list of people that are truly interested in your product and service or in the information you are sharing? Or is your list a randomly collected group of email addresses?
• The quality of your information: Are you emailing valuable information or do your recipients deposit your email directly in the trash?
• Ongoing monitoring of your results: Are you tracking how many people open your email message, how many click through to your website? Are you adjusting your message accordingly?

What kind of results can you expect from an email campaign? Depending on the quality of your list and your promotion, you can expect .02-10 percent click-through to a website. On any older, self-generated or bought list you can expect 5-25 percent bounces.

Two key challenges exist when embarking on an email campaign:

1. Managing Lists
   Building, buying and managing email lists over time.
2. Spam and Privacy
   Avoiding email spamming and respecting privacy practices.