Web 2.0

Web 2.0 technologies have driven a shift towards increasingly Collaborative Business models, while providing new ways for SMEs to handle Sales and Marketing, increase Business and Productivity and Web 2.0Communicate more frequently through inexpensive channels and new methods.

In just a few years expectations on information access, service delivery and response time have changed dramatically: Customers expect to find information immediately, order 24/7 and get issues resolved quickly. Businesses need to innovate faster and run ever more efficiently. In order to succeed in today's competitive, on-demand environment it is critical for business owners to gain an understanding of Web 2.0 tools and to determine how these tools can help their business thrive.

The tremendous adoption of Internet technologies has continued to spawn many new tools and many new services. Significant changes are occurring online as more and more people are becoming comfortable using the Internet for everything from shopping to personal banking to sharing their family photos. Websites are evolving from being akin to an online brochure, to being interactive, inviting participation and providing environments for networking and collaboration. This evolution of the Internet has been dubbed "Web 2.0".

Web 2.0 is a collective term that refers to many websites, tools and technologies that enable online interactivity, networking, sharing and collaboration.

While Web 2.0 technologies are having a significant impact on all sizes of businesses, this section of SME Direct examines specifically what SMEs need to know and most importantly, where to find tools that can have an immediate impact on a business — by reducing cost, increasing customer service or providing tools that can increase revenue and help a small business grow.

Collaborative Business
Takes a closer look at online idea sharing, collaborative publishing and how to reach global experts, contributors and partners.

Sales and Marketing
Provides a practical guide to using Web 2.0 tools and networks to promote your business and reach target audiences.

Business and Productivity
Discusses tools that save time and money for finance and office administration, time and project management and even technical support.

Web 2.0 Communications
Explains how technologies such as instant messaging, online voice and fax, web meetings, mobile web and file exchange can help a business succeed.

Disclaimer: A wide range of product links and resources are provided in this section of SME Direct. Industry Canada does not endorse any of these products. Provision of links is purely to help businesses begin the research and product evaluation process.