Marquee Tourism Events - Tier 2

Tier 2 is designed to support significant marquee tourism events taking place in Canada during the period April 1, 2010 to March 31, 2011, that do not meet Tier 1 criteria but still have an international presence or are proposing to develop one with program support.

Tier 2 events must demonstrate the following criteria (for the last iteration of the tourism event):

• minimum overall attendance: 50,000;
• minimum percentage of attendees that are tourists: 10%;
• minimum cash operating budget: $500,000;
• minimum number of years event/organization has been in existence: 3 years;
• programming that lasts for at least 3 consecutive days; and
• an existing domestic marketing strategy and an existing or proposed international marketing strategy that would incorporate overnight tour packages.