Tourism

Reporting Requirements

Reporting

The Recipient will ensure that appropriate data collection processes are in place to enable the capture and reporting of data necessary to complete the following reports and studies.

The Recipient shall provide the Minister with the following reports, statements and studies on or before the dates set out below:

  1. Interim Progress Report

    Notwithstanding any other provision of this Agreement or the specific consent of the Minister, the Recipient will submit in writing monthly, within 15 days of the previous month-end, and in a form satisfactory to the Minister an interim progress report in respect of the Project.

    Interim progress reports shall include:

    • A brief description of the Project work completed as of the date of the report (discuss progress made on specific activities described in the Statement of Work);
    • Any issues that have been encountered in completing the Project work, or that may affect the schedule, budget or completion of the Project, and related mitigation strategies;
    • Highlights of marketing and promotion activities undertaken with respect to the Tourism Event during the reporting period; and
    • Any claims to be submitted per section 4.2 of this Agreement.
  2. Final Report

    A Final Report shall be submitted in conjunction with the request for final payment, as per Section 4.3, no later than March 31, 2011 and shall include the following components:

    1. Project Component
      1. Detailed description of all work completed as a result of the funding received through the Marquee program (discuss progress made on specific activities described in the Statement of Work);
      2. Identify any activities listed in the Statement of Work that have not been completed,explain why and how this impacts on the project;
      3. Provide a description of any issues or challenges that were encountered in completing the Project; the impact on the expected outcomes of the project, and the actions undertaken to address them;
      4. Employment;
        1. Number of people employed as a result of the tourism event:
          1. Full time;
          2. Part time;
          3. Seasonal; and
          4. Contractors.
        2. Wages and salaries incurred to manage and hold the tourism event - employees and contractors;
        3. Numbers of volunteers supporting the tourism event and hours of volunteer work supporting the tourism event;
        4. Number of people hired (i.e. employees and contractors) by the Tourism Event to support the implementation of the Project funding - wages and duration of employment, where applicable.
    2. Tourism Event Component
      1. Provide a description of the overall Tourism Event;
      2. Provide a description of the programming/attractions offered as part of the Tourism Event, and attach the Tourism Event programs/schedules;
      3. Describe Communications and Marketing efforts undertaken for the Tourism Event (Domestic, International);
      4. Include a copy of tourism packages which were given to visitors to attract them to the Event; Provide a summary of national and international promotional and marketing activities; Include a list of national and international media coverage; Include a list of the national and international media who attended the event; Include a list of the partnerships created with the tourism industry;.
      5. Describe the communication efforts undertaken in order to recognize the support of Industry Canada/Marquee Tourism Event Program through the Tourism Event's communication plan and during the Tourism Event;
      6. Provide details of funds leveraged from partners and sponsors;.
      7. Describe the benefits achieved by the Tourism Event as a result of the funding provided through Marquee Tourism Event Program (e.g. impact on the Tourism Economy; making Canada a Tourism destination of choice, etc.);
      8. Explain how the Marquee Tourism Event Program support helped your Tourism Event increase its global reach.
    3. Economic Impact Component

      Economic Impact Study for tourism events in receipt of funding of $350,000 or over

      At a minimum must include analysis of the direct and indirect benefits within the city/town and region, and include the following factors:

      1. Revenues of the supported tourism event and of the previous three years' events.
      2. Attendance:
        1. Total attendance: a profile of overall attendance with a breakdown by origin (local attendees and tourist- domestic beyond 80 km and international); and
        2. Number of unique attendees with a breakdown by origin (local and tourist- domestic beyond 80 km and international).
        3. Comparable attendance data for the previous three years where possible.
        4. Estimate of what overall attendance would have been in the absence of Marquee Tourism Event Program Funding, broken down by origin (local and tourist- domestic beyond 80 km and international).
        5. Percentage of tourists (domestic beyond 80 km and international) that would not have come to the host city in the absence of the event.
        6. Percentage of tourists (domestic beyond 80 km and international) whose decision to visit the host city was influenced by the event.
      3. Duration of stay of tourists with a breakdown by origin (domestic beyond 80 km and international).
      4. Total tourism related expenditures at the tourism event (admission, food, souvenirs, etc.).
      5. Total tourism related expenditures in secondary industries (accommodation, food and beverage, transportation, recreation and entertainment, other).
      6. Employment
        1. Number of people employed as a result of the tourism event:
          1. Full time;
          2. Part time;
          3. Seasonal; and
          4. Contractors.
        2. Wages and salaries incurred to manage and hold the tourism event - employees and contractors.
        3. Numbers of volunteers supporting the tourism event and hours of volunteer work supporting the tourism event.
      7. Expenditures to manage and hold the tourism event - goods, services, capital, etc.
      8. Benefits to government: tax (provincial / territorial, federal)
      9. Benefits to Canada: contribution to GDP

      The Economic Impact Study must:

      • For items ii.1., ii.2., ii.4. (where reasonable), ii.5., ii.6., iii., iv., and v., utilize data captured during the event, through visitor surveys at the event, not post-event estimates. Data capture must be undertaken by a qualified independent third-party using established surveying techniques, e.g., representative samples and appropriate sample sizes.
      • Be undertaken by a qualified independent third party; and
      • Estimate economic impacts using models/approaches incorporating a consistent and credible application of input-output based techniques. It is important that the underlying input-output based model/approach has the capacity to produce economic impacts at a local or sub-provincial / territorial level. The input-output based model/approach must use credible and accepted methods for estimating key output measures such as GDP, employment and taxes using current tax rates). The economic impacts must separately identify direct and indirect effects as well as the effects attributed to specific industry groupings.
      • Report outputs based on spending by unique attendees, adjusting proportionally for the influence the event had on these attendees visiting the region. The Recipient must clearly describe the methodology used and assumptions made in undertaking the economic impact study.

      The Recipient will provide evidence on demand to demonstrate that the third parties engaged are in fact qualified and have experience in undertaking like activities.

      Along with the Economic Impact Study, the Recipient must submit a Summary of findings as per the template provided in Schedule D. The Summary must be signed by the company/firm that prepared the Economic Impact Study.

      Economic Impact Study for TOURISM events in receipt of funding under $350,000

      An Economic Impact Study based primarily on a visitor survey must be prepared and, at a minimum, must include the following factors:

      1. Revenues of the supported tourism event and of the previous three years' events.
      2. Attendance:
        1. Total attendance- a profile of overall attendance with a breakdown by origin (local and tourist- domestic beyond 80 km and international); and
        2. Number of unique attendees with a breakdown by origin (local and tourist- domestic beyond 80 km and international).
        3. Comparable attendance data for the previous three years where possible.
        4. Estimate of what overall attendance would have been in the absence of Marquee Tourism Event Program Funding, broken down by origin (local and tourist- domestic beyond 80 km and international).
        5. Percentage of tourists (domestic beyond 80 km and international) that would not have come to the host city in the absence of the event.
        6. Percentage of tourists (domestic beyond 80 km and international) whose decision to visit the host city was influenced by the event.
      3. Duration of stay of tourists with a breakdown by origin (domestic beyond 80 km and international).
      4. Total tourism related expenditures at the tourism event (admission, food, souvenirs, etc.).
      5. Total tourism related expenditures in secondary industries (accommodation, food and beverage, transportation, recreation and entertainment, other).
      6. Employment
        1. Number of people employed as a result of the tourism event:
          1. Full time;
          2. Part time;
          3. Seasonal; and
          4. Contractors.
        2. Wages and salaries incurred to manage and hold the tourism event - employees and contractors.
        3. Numbers of volunteers supporting the tourism event and hours of volunteer work supporting the tourism event.
      7. Expenditures to manage and hold the tourism event - goods, services, capital, etc.

      For items ii.1., ii.2., ii.4. (where reasonable), ii.5., ii.6., iii, iv., and v., data must be captured during the event through visitor surveys at the event, and must not be post-event estimates. Surveys must be conducted using established surveying techniques, e.g., representative samples and appropriate sample sizes. Individuals conducting the surveys must be trained to administer them.

      The economic impact study must be undertaken by a qualified independent third party and report outputs based on spending by unique attendees, adjusting proportionally for the influence the event had on these attendees visiting the region. The Recipient must clearly describe the methodology used and assumptions made in undertaking the economic impact study.

      The Recipient will provide evidence on demand to demonstrate that the third parties engaged are in fact qualified and have experience in undertaking like activities.

      Along with the Economic Impact Study, the Recipient must submit a Summary of findings as per the template provided in Schedule D. The Summary must be signed by the company/firm that prepared the Economic Impact Study.

    4. Audited Financial Statements

      The Recipient shall provide the Minister with audited financial statements prepared in accordance with Generally Accepted Accounting Principles, consistently applied, for each fiscal year in which the Recipient has received payments under this Agreement, and for its fiscal years ending between the dates of April 1, 2011 and March 31, 2013. The audited financial statements must be provided to the Minister no later than one hundred and twenty (120) days following the end of each applicable fiscal year.