Business Innovation and Strategy: A Canadian Perspective (ra02163)

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Appendix 1

Survey descriptionFootnote 13

Target population

The target population was defined to ensure relevant coverage of business in Canada to meet informational needs on strategies and tactical decisions, innovation, and GVCs. To lower the response burden for small enterprises in Canada, the target population was limited to enterprises with 20 or more employees that collected revenues of at least $250,000 in 2009. In addition, several industries were not included due to either low levels of business R&D or a high presence of public sector activities.Footnote 14 The resulting target population consisted of 67,686 enterprises,Footnote 15 which represents approximately 10 percent of all enterprises in Canada with at least one employee within the in-scope sectors.

Although the size threshold limits the focus of the survey to a relatively small portion of the total number of enterprises in Canada, it comprises a substantial proportion of Canadian employment. As shown in Box A1, enterprises with 20 or more employees cover approximately 77 percent of employment in Canada and 87 percent of employment within the manufacturing sector.

Box A1: SIBS target population as a percentage of enterprises and employment within the in-scope sectors
Industry Percentage of enterprisesFootnote k Percentage of employeesFootnote l
All industries 10% 77%
Manufacturing 25% 87%

Sources: Statistics Canada, Business Registry, December 2009. Statistics Canada, Survey of Employment, Payrolls and Hours, April 2010.

Sample

From a population of 67,686 enterprises, 6,233 were sampled using a random sample methodology stratified by industry and enterprise size.

Enterprise size classes

The SIBS survey is stratified by three enterprise size classes, which are based on the number of employees. The enterprise size classes include small enterprises, which have 20–99 employees; medium enterprises, which have 100–249 employees; and large enterprises, which have at least 250 employees.

The selected size classes are somewhat different from the small and medium-sized taxonomy traditionally used for enterprises in Canada.Footnote 16 This reflects, at least in part, a desire to be comparable to other national innovation surveys. However, two of the most relevant national innovation surveys, the European Community Innovation Survey (CIS) and the U.S. Business R&D and Innovation Survey (BRDIS), use different employee thresholds in their sample selectionFootnote 17 (See Box A2). While direct comparison with these two surveys cannot be performed without some adjustments, international comparison of Canadian results with European or U.S. surveys is still possible.Footnote 18

Box A2: Enterprise size classes by innovation survey, number of employees
SIBSCISBRDIS
 10–495–24
20–9925–49
50–24950–99
100–249100–249
250+250+250–499
500–999
1,000–4,999
5,000–24,999
25,000+

Industry detail

Overall, the sample spans 133 industries and industry groupings from the two- to six-digit level of aggregation, according to the North American Industry Classification System (NAICS 2007). These industry categories were selected based on the level of industry R&D expenditure as identified in Statistics Canada's Industrial Research and Development: Intentions 2008, as well as consultations with Industry Canada and Foreign Affairs and International Trade Canada.

The sampling strategy was designed to achieve the greatest potential for empirical research at the enterprise level to support policy analysis. The resulting sample varies considerably across industries. For example, the sampling for the manufacturing sector (34 percent of the manufacturing enterprises' target population) was high relative to most sectors, and was necessary to achieve the desired industry detail given the number of R&D intensive industries within manufacturing, see Box A3.

Box A3: Sample size and target population by industry, NAICS (2007)
NAICS Industry description Total sample size after stratification Target population
11 Agriculture, forestry, fishing and hunting 15 2,276
21 Mining, quarrying, and oil and gas extraction 142 988
22 Utilities 102 172
23 Construction 22 9,559
31–33 Manufacturing 4,394 12,846
41 Wholesale trade 54 7,219
44–45 Retail trade 26 13,280
48–49 Transportation and warehousing 426 3,664
51 Information and cultural industries 340 1,344
52 Finance and insurance 152 2,541
53 Real estate and rental and leasing 15 2,033
54 Professional, scientific and technical services 514 5,397
55 Management of companies and enterprises 15 1,019
56 Administrative and support, waste management and remediation services 16 5,348
All industries   6,233 67,686

Response rate and data quality

The survey was considered complete if six mandatory questions were answered. These six questions covered various issues such as: enterprise strategic decisions, whether the enterprise introduced a product or process innovation, and whether the enterprise had business activities outside of Canada. Of the 6,233 enterprises sampled, 4,249 returned completed questionnaires resulting in a 71 percent response rate.

Overall, the response rates by question among completed questionnaires vary between 68 percent and 100 percent and the response rates for the last questions are not systematically lower than for the first questions.

The estimates for a given industry aggregate are weighted by the appropriate enterprise population count, making the results representative of the target population.