Consumer Trends Update — Winter 2010: Mobile Commerce: New Experiences, Emerging Consumer Issues

Office of Consumer Affairs

Office of Consumer Affairs

Consumer Trends Update — Winter 2010: Mobile Commerce: New Experiences, Emerging Consumer Issues

This Update explores the emerging field of mobile commerce, generally defined as business-to-consumer commercial activities conducted via a mobile device.

Date: 2010
Format: HTML, PDF
Registration Number: 60769E
Catalogue Number: Iu23-32/2010E-PDF
ISBN: 978-1-100-15711-5

Available Online Only.