ARCHIVED—Jeux de la Francophonie on Olympic Stage
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Organizers of Les Jeux de la Francophonie canadienne took advantage of a golden opportunity to promote their 2011 games in Greater Sudbury during the Vancouver 2010 Olympics.
With FedNor support (financial and human resources), the group joined 15 other exhibitors at La Place de la francophonie pavilion on Vancouver’s Granville Island, to celebrate Canada’s French culture and language. Using colourful maps that showcased Northern Ontario attractions as a backdrop, the exhibit helped promote the games and encouraged visitors to venture east to explore the Nickel City and the wonders of the region.
With food, beverages and entertainment, the pavilion was a crowd pleaser, generating steady traffic for exhibitors. One of the many high profile guests to tour the venue during the first week of the Olympics was the Honourable Tony Clement, Minister of Industry and Minister responsible for FedNor. Other notable guests included Governor General Michaëlle Jean, Official Languages Commissioner Graham Fraser, and Canadian Heritage and Official Languages Minister James Moore.
In addition to generating interest within British Columbia’s francophone community to sign up for the July 2011 games, staff at Les Jeux de la Francophonie canadienne booth helped increase awareness about the many tourism activities that Northern Ontario has to offer.
Confident that the Olympic venue helped raise the profile of the 2011 Jeux de la Francophonie by bringing it to the attention of the world, the City of Greater Sudbury is preparing to welcome 1500 youth between the ages of 13 and 18, their families and other visitors, July 19 – 24, 2011. Held every three years, the games are one of the largest gatherings of francophone youth in Canada. For six days, participants will demonstrate their talents in three categories — art, leadership and sport — in a healthy, competitive environment designed to foster culture, build self-confidence and enhance leadership skills.
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