The Impact of Music Downloads and P2P File-Sharing: Appendix 1

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Differences in acquiring music depending on gender, age and region

Appendix 1 explores whether gender, age and region matter with respect to how people acquire music; e.g. are women more likely to purchase music CDs than men and/or exhibit a lower propensity to download music from P2P sites.

Table A.1: Patterns of acquiring music across men and women

	Women			Men
Ways to acquire music	Count of population	Percent of population	Standard error	Count of population	Percent of population	Standard error
Buy music CDs	10,102,159	80.1	1.8	8,646,230	74.1	1.8
Buy music tracks from pay-sites	1,560,718	12.4	1.3	1,750,802	15	1.4
Download free music, e.g. promotion websites	2,405,097	19.1	1.5	3,219,256	27.6	1.7
Download free music from P2P networks	2,955,254	23.4	1.4	4,097,997	35.1	1.8
Copy MP3s from friends	2,134,577	16.9	1.5	2,840,128	24.3	1.6
Rip songs from CDs	2,700,280	21.4	1.7	4,396,354	37.7	1.9
Download music from peoples free music websites	958,701	7.6	1.2	1,115,579	9.6	1.2
Total	12,615,189	100		11,666,415	100

Table A.1 shows that women are more likely to purchase CD albums in shops with 80.1 percent of women buying CDs and 74.1 percent of men. However, women appear less likely than men to download music from the web, copy MP3s or rip songs from CDs.

Table A.2: Patterns of acquiring music across age groups

	Age group 15 to 19			Age group 20 to 24
Ways to acquire music	Count of population	Percent of population	Standard error	Count of population	Percent of population	Standard error
Buy music CDs	10,102,159	80.1	2.1	8,646,230	74.1	2.7
Buy music tracks from pay-sites	1,560,718	12.4	2.0	1,750,802	15	2.4
Download free music, e.g. promotion websites	2,405,097	19.1	2.5	3,219,256	27.6	3.2
Download free music from P2P networks	2,955,254	23.4	2.6	4,097,997	35.1	3.4
Copy MP3s from friends	2,134,577	16.9	2.5	2,840,128	24.3	3.3
Rip songs from CDs	2,700,280	21.4	2.5	4,396,354	37.7	3.4
Download music from peoples free music websites	958,701	7.6	1.3	1,115,579	9.6	2.0
Total	12,615,189	100		11,666,415	100

Table A.2: Patterns of acquiring music across age groups (continued)

	Age group 25 to 34			Age group 35 to 44
Ways to acquire music	Count of population	Percent of population	Standard error	Count of population	Percent of population	Standard error
Buy music CDs	3,504,201	79.1	2.8	3,837,173	77.8	3.0
Buy music tracks from pay-sites	841,236	19.0	2.7	775,595	15.7	2.4
Download free music, e.g. promotion websites	1,365,926	30.8	3.2	1,313,243	26.6	2.9
Download free music from P2P networks	1,802,373	40.7	3.2	1,515,105	30.7	2.9
Copy MP3s from friends	1,287,533	29.1	3.1	882,187	17.9	2.7
Rip songs from CDs	1,692,141	38.2	3.4	1,434,486	29.1	3.1
Download music from peoples free music websites	366,956	8.3	1.9	507,163	10.3	2.2
Total	4,429,441	100		4,933,076	100

Table A.2: Patterns of acquiring music across age groups (continued)

	Age group 45 to 54			Age group 55 to 64
Ways to acquire music	Count of population	Percent of population	Standard error	Count of population	Percent of population	Standard error
Buy music CDs	3,671,413	83.2	2.9	2,474,054	72.7	3.9
Buy music tracks from pay-sites	517,425	11.7	2.4	248,226	7.3	2.3
Download free music, e.g. promotion websites	666,448	15.1	2.5	333,203	9.8	2.5
Download free music from P2P networks	704,688	16.0	2.2	287,331	8.4	1.8
Copy MP3s from friends	655,609	14.9	2.5	284,788	8.4	2.2
Rip songs from CDs	1,007,073	22.8	3.1	395,815	11.6	2.7
Download music from peoples free music websites	496,858	11.3	2.5	149,574	4.4	1.7
Total	4,412,018	100		3,402,099	100

Table A.2: Patterns of acquiring music across age groups (continued)

	Age group 65 plus
Ways to acquire music	Count of population	Percent of population	Standard error
Buy music CDs	1,544,698	60.9	5.1
Buy music tracks from pay-sites	100,178	4.0	2.2
Download free music, e.g. promotion websites	60,635	2.4	1.3
Download free music from P2P networks	45,791	1.8	1.2
Copy MP3s from friends	108,765	4.3	2.1
Rip songs from CDs	207,083	8.2	2.7
Download music from peoples free music websites	150,745	5.9	2.7
Total	2,535,992	100

Table A.2 shows that around 80 percent of people purchased CD albums in the age groups 15 to 54. For the age group 55 to 64, 73 percent bought CD albums and in the age group 65 and above, 61 percent bought CD albums. Music downloading behaviours differ across age groups. For example, people in the youngest age group (15 to 19) exhibit the highest propensity to download free music via P2P networks (62 percent) and download music from promotional websites (46 percent). Between 8 and 11 percent of people in the age groups 15 to 54 acquire music through peoples' private website.

The next table, Table A.3, examines differences in acquiring music across the French and English speaking regions of Canada.

Table A.3: Patterns of acquiring music across regions

	Quebec			Rest of Canada
Ways to acquire music	Count of population	Percent of population	Standard error	Count of population	Percent of population	Standard error
Buy music CDs	4,641,306	78.1	1.7	14,107,083	76.9	1.6
Buy music tracks from pay-sites	717,355	12.1	1.1	2,594,165	14.1	1.2
Download free music, e.g. promotion websites	795,176	13.4	1.1	4,829,177	26.3	1.5
Download free music from P2P networks	1,707,249	28.7	1.5	5,346,002	29.2	1.4
Copy MP3s from friends	1,278,323	21.5	1.5	3,696,383	20.2	1.4
Rip songs from CDs	1,281,709	21.6	1.5	5,814,925	31.7	1.6
Download music from peoples free music websites	374,816	6.3	0.8	1,699,464	9.3	1.1
Total	5,945,875	100		18,335,729	100

Table A.3 shows that there are similar patterns in terms of buying CD albums in Quebec compared with the rest of Canada. Individuals residing in Quebec have a somewhat lower propensity to engage in free music downloads through promotional websites (13.4 percent) and are less likely to rip songs from CDs (21.6 percent). They are slightly less active in terms of purchasing music through pay-sites (12.1 percent).

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