Project Summaries 2010-2011 - Consumers Council of Canada (CCC)

1910 Yonge Street, 4th Floor
Toronto, Ontario
M4S 1Z5
Tel.: 416-483-2696
Fax: 416-483-4128

Canadian Consumers Online Reputations - Awareness, Misuse and Repair

$59,150

Consumers Council of Canada (CCC) will undertake a research project on the phenomenon of consumers’ online identities being misused by others resulting in potential damage to a consumer's reputation, with a focus on the services of reputation repair offered by various organizations and businesses. Extensive research and real life evaluation of information/reputation repair products and services will be undertaken (to determine how effective they are at repairing a consumer's reputation).

Expected Outcome

This research project will result in a practical and useful trial and evaluation of products and services purporting to help Canadians find and/or manage their online information and reputation.