About Us - Our Strategic Directions

The OCA bases its strategic directions and agenda on the following three themes:

Vulnerable Consumers in the Marketplace

We assess the nature of consumer vulnerability in Canada and help ensure that policy developments do not impact disproportionately on the most vulnerable or disadvantaged Canadian consumers.

Consumers in the Electronic Marketplace

We help to increase consumer confidence in the electronic marketplace as new technologies emerge. We work on issues such as e-commerce and electronic payment mechanisms, and lay the groundwork for possible future policy initiatives in areas such as commercial e-services and mobile commerce.

Consumers in the Sustainable Marketplace

In collaboration with key stakeholders, we work to improve the understanding of the consumer's role in sustainable production and consumption, and we engage in research and policy development on how best to educate and equip consumers to deal with sustainable consumption issues in the marketplace.