2012–13 Project Summaries: My Sustainable Canada Inc.

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Kitchener, ON N2M 2W6
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Are Consumers Protected by Retailer Choice Editing?

According to My Sustainable Canada, choice editing is the active process of controlling or limiting the choices available to consumers so as to drive an end goal. More recently and often as a result of public pressure, retailers have started to implement strategies which could result in decreased consumer choice, but increased consumer protection. Examples of these strategies include removal of specific products from the retailer shelves and supply chain requirements to modify product content. This research will investigate what actions retailers are taking to improve consumer protection with respect to safer chemicals in cosmetics and household products.

Expected Outcome

An increased understanding of retail strategies for safer chemical policies will help determine whether retailers can increase consumer protection by taking responsibility for the products they sell and helping consumers choose products containing safer chemicals.