Highlights from Industry Canada’s Consumer Trends Update

Image of info graphic Highlights from Industry Canada’s Consumer Trends Update
Highlights from
Industry Canada’s
Consumer Trends Update

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Foreign Competition Increases

Major foreign retailers, such as Marshall’s, Bloomingdale’s and Nordstrom, continue to open more stores in Canada. Target, the second largest retailer in the U.S., began a record-breaking 124-store Canadian expansion in 2013.

Consumers Tighten Their Belts

Following the global economic downturn, a 2011 survey of Canadian consumers revealed changes in purchasing habits:

  • 80% said they stocked up on sale items
  • 77% paid closer attention to prices
  • 68% eliminated impulse purchases

Concentrated Markets

Four or fewer companies control more than half the market in:

  • Pharmacy and Personal Care
  • Electronics and Appliances
  • General Merchandise
  • Home Improvement
  • Grocery/Food

Bricks and Mortar Dominate

Canadians purchased $15.3 billion in goods and services online in 2010, nearly double 2005 levels, but in store transactions still accounted for 95% of all non-automotive retail sales.

Smaller Packages

Many products now come in smaller, lower priced packages but they cost more per unit


Read the Consumer Trends Update on Canada’s Changing Retail Market at: www.ic.gc.ca/consumertrends