2016–17 Project Summaries: Environmental Defence Canada

Environmental Defence Canada
300-116 Spadina Avenue
Toronto, ON  M5V 2K6
Tel.: (416) 323-9521
Fax: (416) 323-9301

Product labelling and consumer behaviour

Environmental Defence Canada, Inc. (EDC) will investigate if consumers would use information —via warning labels or expanded ingredients lists—to make purchasing decisions that reduce their exposure to potentially harmful substances. The research will focus on the impact of labelling on consumer behaviour, the most effective types of labels, and how best to improve product labelling. The study will allow industry and the Government to move forward with improving product labels and, in turn, better help protect Canadian consumers from toxic ingredients in everyday products.