A key element to Industry Canada's corporate look is the tri-square graphic, a simple graphic device that consists of three overlapping rounded squares. The number three represents Industry Canada's three strategic objectives:
- fostering the knowledge-based economy
- advancing the marketplace
- supporting business. 1
The intersection of the squares connotes partnerships and collaboration, showing how different elements of Canada's economic growth, such as industry, ideas and individuals, are integrally connected.
The tri-square graphic appears in its recommended form in corporate communications, but the shapes may also be used as a flexible graphic element or for photo treatments in other communications. They can be used separately, or in one-, two-, or tri-square configurations.
Corporate Communications — recommended form
Corporate colour palette — mandatory for all corporate covers
Tints of corporate colour palette
Tints of main corporate colour Pantone 3025
Sector/Program/Branch Communications — used as a flexible graphic element
Using the tri-square graphic as a photo
Tri-square graphic with modified configuration and using colours from secondary colour palette
Tints of secondary colour palette
The tri-square graphic is available for download in various formats. To ensure consistency for all Industry Canada communications, do not recreate this graphic.
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