Tri-Square Graphic

A key element to Industry Canada's corporate look is the tri-square graphic, a simple graphic device that consists of three overlapping rounded squares. The number three represents Industry Canada's three strategic objectives:

  • fostering the knowledge-based economy
  • advancing the marketplace
  • supporting business. 1

The intersection of the squares connotes partnerships and collaboration, showing how different elements of Canada's economic growth, such as industry, ideas and individuals, are integrally connected.

The tri-square graphic appears in its recommended form in corporate communications, but the shapes may also be used as a flexible graphic element or for photo treatments in other communications. They can be used separately, or in one-, two-, or tri-square configurations.

Corporate Communications — recommended form

image of tri-square graphic using corporate colour palette

Corporate colour palette — mandatory for all corporate covers

image of tri-square graphic using tints of corporate colour palette

Tints of corporate colour palette

image of tri-square graphic using tints of main corporate colour Pantone 3025

Tints of main corporate colour Pantone 3025

Sector/Program/Branch Communications — used as a flexible graphic element

image of tri-square graphic used for photo treatments

Using the tri-square graphic as a photo

image of tri-square graphic with modified configuration and using colours from secondary colour palette

Tri-square graphic with modified configuration and using colours from secondary colour palette

image of tri-square graphic using tints of secondary colour palette

Tints of secondary colour palette

The tri-square graphic is available for download in various formats. To ensure consistency for all Industry Canada communications, do not recreate this graphic.


1. Source: "Mandate," Industry Canada Business Plan 2008–2009. Back

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